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Full-Text Articles in Business
Manipulation In The Agricultural Commodities Futures Market: Application Of Benford's Law, Frank Tenkorang, Greg Nies
Manipulation In The Agricultural Commodities Futures Market: Application Of Benford's Law, Frank Tenkorang, Greg Nies
Mountain Plains Journal of Business and Technology
This paper proposes that Benford’s Law is an effective tool for determining futures market irregularities and therefore should be adopted and used in efforts to detect and prevent manipulation in the agriculture commodities futures market. Market manipulation, while hard to define and even harder to detect and prevent, has long been a concern for traders and regulators alike. Market power manipulation – the intentional use of monopolistic power to cause market prices to diverge from their competitive level – harms the market by eroding its efficiency and impairing market integrity thereby driving away potential traders and ultimately undermining financial markets, …
Value Co-Creation In Buy Online Pickup In-Store (Bopis), Elizabeth H. Manser Payne, Addison G. Smith
Value Co-Creation In Buy Online Pickup In-Store (Bopis), Elizabeth H. Manser Payne, Addison G. Smith
Mountain Plains Journal of Business and Technology
The purpose of this study is to identify consumer attitudes toward buy online pickup in-store (BOPIS). This study examines how value perceptions change as consumers progress in the online ordering and physical pickup processes within the BOPIS channel. We use a multivariate regression and two separate multiple regression analyses to examine the differential effects of multiple constructs on BOPIS customer satisfaction. As consumers start the process by engaging with the retailer online, perceived usefulness and hedonic value online play a critical role in customer satisfaction. Consumer attitudes change as they pick up their order at the store where the degree …
Green Advertising: The Progress Of Three Decades (1991-2020), Abhishek Abhishek, Birud Sindhav, Jonna Holland, Phani Tej Adidam
Green Advertising: The Progress Of Three Decades (1991-2020), Abhishek Abhishek, Birud Sindhav, Jonna Holland, Phani Tej Adidam
Mountain Plains Journal of Business and Technology
This paper presents an integrated review of 144 articles published on green advertising (GA) between 1991-2020. The extant literature is reviewed to aid taxonomical analysis of definitions, methodologies, and theoretical frameworks. The review suggests that the GA literature tracks the stimuli-moderators-outcome template of the general advertising literature. Consequently, advertising claims and appeals, consumer related factors, and product related factors are the organizing themes of the review. Emerging trends and possible research gaps for each of these three categories are identified. Based on a thorough discussion of current knowledge in the domain, detailed recommendations are presented to advance research in the …
Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges
Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges
Undergraduate Research Journal
With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social …