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Full-Text Articles in Business
Identifying Entity Types For E-R Diagramming In Developing Data- Intensive Web Applications, Seung C. Lee
Identifying Entity Types For E-R Diagramming In Developing Data- Intensive Web Applications, Seung C. Lee
Journal of International Technology and Information Management
Although the Web has become a major enabler for data-intensive business applications such as e-tailing, customer relationship management, and supply chain management, we find that most Web applications are built up in ad hoc fashion, raising the data-related issues of data definition and data integration. This paper proposes a new approach for identifying entity types for E-R diagramming in developing data-rich Web applications. The methodology is founded on elements of Web applications including pages, links, Web application architecture, and business logic modules.
Leadership Characteristics And Team Outcomes In The Development Of A Marketing Web Page, Garry L. White, Karen H. Smith
Leadership Characteristics And Team Outcomes In The Development Of A Marketing Web Page, Garry L. White, Karen H. Smith
Journal of International Technology and Information Management
Team structures are changing under the pressures of e-commerce and globalization. Today teams have to manage the challenges of working across functional boundaries, such as marketing and web development. In such an environment, research in the disciplines of management and psychology have found that shared leadership among team members may be superior to traditional leadership by a single team member, but this notion has not been tested in the contexts of marketing and web development. This paper presents the results of an empirical study showing that teams with shared leadership exhibited better performance and greater member satisfaction than teams with …