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Full-Text Articles in Business
Who Wants To Be An Entrepreneur?, Maura O Connell
Who Wants To Be An Entrepreneur?, Maura O Connell
The ITB Journal
So you want to be an Entrepreneur? What does it take? Are you suited to entrepreneurial life? Have you got the required personality characteristics and what social factors influence whether or not you become an entrepreneur? While many studies have tried to answer these questions the results are somewhat mixed.
Out Of The Building, Into The Fire: An Analysis Of Cognitive Biases During Entrepreneurial Interviews, Tianxu Chen, Mark Simon, Ph.D., John Kim, Brian Poploskie
Out Of The Building, Into The Fire: An Analysis Of Cognitive Biases During Entrepreneurial Interviews, Tianxu Chen, Mark Simon, Ph.D., John Kim, Brian Poploskie
New England Journal of Entrepreneurship
A major source of failure for new ventures is the entrepreneurs’ misunderstanding of the product-market fit. Recently, researchers have suggested that to get a better understanding of the product-market fit, entrepreneurs should “get out of the building” and interview many customers. This approach, while advantageous, is not without drawbacks. This article presents a conceptual model that incorporates the characteristics of “getting out of the building” to conduct customer interviews, and the biases that can arise to influence the entrepreneurs’ misjudgment of the product-market fit. We provide recommendations to overcome these biases.