Business Commons^™

Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca

Atlantic Marketing Association Proceedings

During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major components of consumer perceived risk (PR) and their normative implications in the e-commerce environment

The Role Of Self Concept In Consumer Behavior, Marisa Toth

Graduate Research Symposium (GCUA) (2010 - 2017)

Understanding the processes that underlie consumer behavior has become an increasingly important area of research, especially for businesses and marketers. One of the most commonly studied variables believed to impact consumer behavior is self-concept.

The purpose of the current study is to examine the influence of self-concept in consumer behavior and identify factors that influence the relationship. Specifically, what is the relationship between different aspects of the self-concept and the consumption of publicly and privately consumed luxuries and necessities? Furthermore, how will this relationship be affected by the level of self-monitoring an individual displays?

Ethical Relationship Between Stakeholders And Stockholders And Their Moral Rights On The Corporation Differences, Besnik Skenderi, Diamanta Skenderi

UBT International Conference

This paper is about ethical relationship between stakeholders and stockholders and their moral rights on the corporation. In a first part of this assignment author had provided a short description regarding costumer’s rights and he had discussed different situations where customers and corporates are interacting. In this assignment author is suggesting that the exchange between the two must be voluntary and that consumers and customers have right to be properly informed for purchased products. Another discussed topic is advertisement that is closely linked with moral values and beliefs of shareholders. Regarding the ethics of owners and managers, author is raising …

Student Colloquium: Measuring Impact Of Gender Persuasion In Celebrity Endorsement On Consumers: A Research Analysis Carried Out In Karachi, Pakistan, Umair Asif

International Conference on Marketing

This study will examine gender influence in celebrity endorsements on consumers; it would include examining attributes such as expertise, attractiveness and trustworthiness of celebrity endorser that influences the most in making purchase decision.

The Impact Of Hedonic And Utilitarian Motivations On The Hotel Customers' Risk Perception, Chih-Chien Chen, Zvi Schwartz

Caesars Hospitality Research Summit

The study proposes that deal-seeking travelers' perception of risk may have a dual and contradicting impact on Expected Utility and, consequently, on their propensity to search for a better deal and book the travel product. According to a traditionally utilitarian motivation, a high level of risk and the prospect of negative results reduce Expected Utility, and they are therefore likely to reduce search activities and increase booking. This study argues that, due to hedonic motivations, consumers may enjoy the risk elements of their search for a better deal and, consequently, may respond to higher levels of induced risk perception by …