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Full-Text Articles in Business
Factors Of Online Advertisements That Affect Concumer Behavior Of The Abm Shs Of Dlsu-Is A.Y. 2021-2022, Gabrielle Louise V. Capistrano, Patrisha Adelle P. Cruz, Jia Nadine F. Martinez, Helaena Marie I. Miraflor, Alliyah Lein N. Sola
Factors Of Online Advertisements That Affect Concumer Behavior Of The Abm Shs Of Dlsu-Is A.Y. 2021-2022, Gabrielle Louise V. Capistrano, Patrisha Adelle P. Cruz, Jia Nadine F. Martinez, Helaena Marie I. Miraflor, Alliyah Lein N. Sola
DLSU Senior High School Research Congress
Online advertisements have been embedded in videos or the software applications that individuals are exposed to that aims to persuade consumers to buy products or services. However, there is a need to know what exactly about online ads makes them persuasive to consumers. This research presented some factors of online ads to the respondents that affect consumer behavior the most, while also ascertaining if they do influence the consumers purchasing behavior. This study underwent a quantitative method approach using simple percentage analysis. A survey was distributed to the ABM SHS of DLSU-IS A.Y. 2021-2022 that had questions answered by a …
Factors Influencing Smartphone Purchase Intention: A Study Among Filipino Generation Z Within The National Capital Region, Margaret Natalie V. Briones, Eliza Anne B. Evangelista, Aljohn Emmanuel Y. Go, Karyl Christine L. Sy
Factors Influencing Smartphone Purchase Intention: A Study Among Filipino Generation Z Within The National Capital Region, Margaret Natalie V. Briones, Eliza Anne B. Evangelista, Aljohn Emmanuel Y. Go, Karyl Christine L. Sy
DLSU Senior High School Research Congress
As we progress into the digital era, smartphones have become increasingly important and integrated into our daily lives. The unanticipated shift to an online setting brought upon by the COVID-19 pandemic raised technology’s significance in education, causing Generation Z’s to consider purchasing smartphones. With recent technological innovations and sophisticated marketing strategies, consumers take various considerations into account when deciding to buy smartphones. Hence, the main objective of this research is to determine to what extent the factors (i.e., brand, product features, price, convenience, social influence, and smartphone dependency) influence the Filipino Gen Z's intention to purchase smartphones. To investigate the …
Filipino Gen Z Consumer Behavior Towards Ukay-Ukay And Their Role In A Circular Fashion Economy, Jodi Aedrienne L. Bengzon, Mary Darlene S. Concepcion, Marion Calvin H. Mijares, Hannah Moriah L. Tayzon
Filipino Gen Z Consumer Behavior Towards Ukay-Ukay And Their Role In A Circular Fashion Economy, Jodi Aedrienne L. Bengzon, Mary Darlene S. Concepcion, Marion Calvin H. Mijares, Hannah Moriah L. Tayzon
DLSU Senior High School Research Congress
The fashion retail industry heavily relies on an unsustainable business model of maximizing production, fueling the throwaway culture, regardless of environmental costs. As a compromise, the secondhand fashion industry (ukay-ukay), is an interesting sustainable alternative since it reduces waste and recirculates clothing—two integral grounds for a circular economy (CE). However, studies assessing Filipino consumers’ perception of ukay-ukay as a CE are limited, making their role and a CE’s subsequent potential indeterminate. Thus, this study analyzes Filipino Gen Z consumers’ motivating factors of perceived value, the dynamics of individualism, and investigates their role in the ukay-ukay CE. This quantitative study collected …
A Study On The Brands’ Sustainable Fashion Efforts On Dlsu-M Shs Students’ Consumer Behavior, Charmaine Natasha T. Lim, Ingrid Leanne B. Manuel, Alyssa D. Santiago, Sophia Paige M. So, Jilliane Erica G. Tan
A Study On The Brands’ Sustainable Fashion Efforts On Dlsu-M Shs Students’ Consumer Behavior, Charmaine Natasha T. Lim, Ingrid Leanne B. Manuel, Alyssa D. Santiago, Sophia Paige M. So, Jilliane Erica G. Tan
DLSU Senior High School Research Congress
As fast fashion causes the persistence of overconsumption and improper garment disposal, the planet suffers from the industry's serious impact (Le, 2020). The fashion sector emits 1.2 billion tons of carbon dioxide per year, revealed in 2021 as the third greatest polluter (Climate Council, 2021). To combat these environmental issues, some fashion brands have adopted a progressive concept of fast fashion. The study then intends to examine the association between the following variables based on Icek Ajzen's Theory of Planned Behavior: Perception regarding Fashion Sustainability (PERFS), Fashion Brands’ Sustainable Efforts (SUSEFF), Awareness Regarding Fashion Sustainability (AWAFS), Intention (INTN), and DLSU-IS …