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Using Data To Guide Strategy: Enhancing Donor Engagement At Yale University, Deepti Pradhan, Richard C. Horne, Kathryn Nimety

Yale Day of Data

With an increasing number of avenues for philanthropy available to charitably inclined citizens, university offices of development are thinking of new means to identify and engage donors for consistent giving. In order to establish proof of principle for a new approach, we have analyzed large amounts of giving data captured by the various entities at Yale.

We will present the development of predictive models for two types of giving to Yale. One model estimates the likelihood of donating to Yale through selected types of charitable contributions, including charitable gift annuities; a second model estimates alumni participation in 50^th reunion …