Business Commons^™

Yes, We Can Brewing Company, Madison Hailey Murphy

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Yes, We Can! Brewing Company is a minority owned and operated small batch microbrewery for black women, by black women. The brewery aims to change the narrative of women of color in the craft beer industry by creating unparalleled quality beverages that empower this underserved market. Yes, We Can! is blazing the trail by paying homage to the original trailblazers, crafting beer as complex as the women on our labels. From Mae Jemison, the first African American female astronaut to travel to space to Bessie Coleman, the first African American woman to hold a pilot license, each can’s label will …

One Shot Pub: A Business Plan, Ben Dale

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Industry Analysis

One Shot Pub proposes to merge two mature industries into one lucrative one. The average bar makes a profit of $5,000 monthly, but with game commissions, 3D printing, and private room reservations we will increase that to roughly $8,000 a month in average profit with the peak season coming in the late summer and early winter months. The biggest factors to utilize to increase those earnings would be to sell more 3D printed goods and to carefully monitor the drink prices and categorize them into winners, losers, re-pricers, and too popular to have a stockout based on pour …

Free For The Fort, William Trapnell

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Free for the Fort is a delivery company designed for college students. We specialize in fast and efficient bicycle delivery of food and groceries to students within a two-mile radius of the campus. We collaborate with the University to create an online platform that allows students to utilize their university meal plan or their own money to pay for the order. We realized that there is a need for a delivery service specific to college students. Free for the Fort is a company that fills that gap by offering students the fastest and cheapest on-campus delivery right to their door. …

How Do Sharing Economy Companies Grow? A Comparison Of Internal And External Growth Patterns Of Airbnb And Uber, Piper Davis

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

When the term “sharing economy” is mentioned in the news and in recent academic papers, Airbnb and Uber are mentioned in the same breath. In 2016, these two firms are arguably the most popular and fastest-growing peer-to-peer companies in the world. This study examines the ways in which the two companies have grown since their founding. Growth is examined both externally (in terms of domestic and international market expansion) and internally (hiring for primary and support functions). Specifically, archived job postings are used to analyze how human capital requirements have changed over time, by both location and function. This research …