Business Commons^™

Corporate Social Responsibility: What Is It, And Why Does It Matter?, Charles Andrew Currey

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

In an increasingly competitive business environment, employers are also competing to attract the right talent. Many of these employers are also promoting their company’s corporate social responsibility (CSR) efforts and achievements. This study sought to understand if such efforts affected their ability to attract young talent. Gaining an understanding of what job attributes are most important to graduating college students and how CSR impacts their decisions to work for a particular company is important for recruiters in attracting the right talent. To achieve this understanding and insight, I used a quasi-experimental survey methodology to conduct my research. Survey participants were …

Is Cheap Fashion Too Good To Be True? Consumer Perceptions Of Sustainability In The Fast Fashion Industry, Katrina Michele Laemmerhirt

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

This study looks to explore if consumers care about sustainability in the fast fashion industry or if they will continue to ignore lack of ethical and social practices for low prices. This study will analyze shopping and sustainable behaviors, customer knowledge, and consumption patterns between high frequency and low frequency fast fashion consumers. Based on this study’s findings I will determine if companies will need to change their business models in the future and will look into current steps fast fashion retailers are taking to become more environmentally conscious.

How Do Sharing Economy Companies Grow? A Comparison Of Internal And External Growth Patterns Of Airbnb And Uber, Piper Davis

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

When the term “sharing economy” is mentioned in the news and in recent academic papers, Airbnb and Uber are mentioned in the same breath. In 2016, these two firms are arguably the most popular and fastest-growing peer-to-peer companies in the world. This study examines the ways in which the two companies have grown since their founding. Growth is examined both externally (in terms of domestic and international market expansion) and internally (hiring for primary and support functions). Specifically, archived job postings are used to analyze how human capital requirements have changed over time, by both location and function. This research …

Who Is To Blame? Attribution Theory In The Automotive Industry, Jonathan Edwards

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Automotive manufacturers have a fiduciary duty to the consumer not only to provide transportation from point A to point B; their duty encompasses much more than that. The manufacturer is expected to design, produce, and market vehicles that protect the driver and passengers from bodily harm in the case of an accident. However, sometimes the manufacturer fails in this duty. When this happens, it is imperative that the manufacturer is clear about where and what went wrong. The manufacturer is expected to find an amicable solution to the problem and implement change where needed. We seek to look at what …

Creating Networks For Success: Social Capital And Recent College Graduates, Matt Orians

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

My thesis project is looking at how recent college graduates can utilize social capital to better adapt to their new business setting. By social capital, I mean the networks and relationships one builds with those around them. Social capital is used to build mutually beneficial relationships,and these connections can be very influential in a young professional’s career, among other things. The foundation of social capital also has an influence on an individual’s fondness and attachment to their current city and company. If they successfully cultivate social capital, the individual will better acclimate to their current city and company.

I am …