Business Commons^™

How To Increase Sfasu Enrollment?, Nathan Brown, Jared Manos, Sakina Mundrawalla, Stephanie Ruvalcaba

Undergraduate Research Conference

No abstract provided.

Interest In Masters Programs At Stephen F. Austin State University, Tatum Liles, Ngoc Dang

Undergraduate Research Conference

We noticed SFASU has a substantially lower Masters program enrollment rate when compared to other Universities of similar size. To improve the post-graduate enrollment rates at SFA, primary research must be completed to understand why students choose to enroll or not to enroll in master's programs at SFA.

Basketball For South Africa: An Examination Of The Business Landscape In South Africa And The National Basketball Association's Venture Into The South African Market, Anaya Freeman

Undergraduate Research Conference

This research paper was completed as an Honors Project for an SFASU International Management course in the fall of 2023. The paper covers the National Basketball Association's (NBA) overall business strategy and its expansion into the state of South Africa. The study introduces South Africa and its business environment, including its government structure, economic environment, trade environment, and political risks. Then, an analysis of how the NBA works in the international arena is done. The analysis examines the creation of NBA Africa and why the league targeted that area. The results of the research found that the N BA's Basketball …

Spring & Prince Boutique, Maxine Brown, Leah Powell

Undergraduate Research Conference

Broad Statement: Does social media directly impact the sales of the company?

The Perception And Stigma Of Onlyfans And Its Users, Tristan Rea, Tanzi Stafford, Alexandria Mcadams, Walker Ridgeway

Undergraduate Research Conference

• How do individuals perceive OnlyFans and its users? • How willing are people to engage with the site? • Do people view OnlyFans as a legitimate form of income?

Student Motivation For Using Aarc Services, Madison Frost

Undergraduate Research Conference

Why do students not use AARC services? Are there actions the AARC could take to improve student attendance?

The Effect Of Competitors On Lululemon’S Customer Attraction & Retention, Tristan Rea

Undergraduate Research Conference

No abstract provided.

Stephen F. Austin State University Parking, Madilyn Williams, David Gonzalez

Undergraduate Research Conference

Objectives: • To investigate student's satisfaction with SFA parking using a graded scale. • Find out if there is a specific aspect of SFA parking that needs to be improved and if needed improvements how to achieve this goal.

Why Is Student Organization Attendance Down At Non-Football Sporting Events At Stephen F. Austin, Grant Lebkowsky

Undergraduate Research Conference

No abstract provided.

Marketing Of Services: Sfa's Student Center Chick-Fil-A, Carleigh Garrett

Undergraduate Research Conference

No abstract provided.

Twitter Marketing Research, Ty Nicholson, Bailey Allen, Robert Austin Drake, Larsen Lewallen, Tanner Davie

Undergraduate Research Conference

Research Objective:

• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.

• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?

• What atmosphere/content is the 46+ age demographic seeking when surfing social media?

• What can Twitter marketing do to improve brand image among older potential users?

Challenger Sports, Veda Mize

Undergraduate Research Conference

No abstract provided.

Tik Tok University: Rusche College Of Business, Johanna Bruhn

Undergraduate Research Conference

Across the country, universities have incorporated the use of social media platforms to target prospective students, keep current students in the loop, and create a stronger online presence overall In a world where certain platforms may rise to the top and others may just be a fading trend, it is even more important for these universities to determine what social media platforms to utilize and perform well on For the last two years, TikTok has become an increasingly popular social media application, particularly in regard to students Although its popularity seemed to only be temporary, the last year has shown …

Mickey’S Mustard Awareness Campaign, Juan Garcia, Miguel Esquivel, Aryauna Barnes

Undergraduate Research Conference

Mickey’s Mustard has the potential to grow sales in both main regions of Texas and its place of origin, Ohio, by increasing awareness through different channels that include social media, word of mouth, and in store adverting, and seasonal events where mustard is highly present.

Sfa Student Involvement In Religion And Spirituality, Jannah Wright

Undergraduate Research Conference

Understanding how others interact with religion and spirituality in both broad and narrow terms can aid in successfully reaching a captive audience. Here, information regarding relationships with religion and spirituality will be reported to understand trends in spiritual involvement among SFA students. The latter of these two is a potentially useful resource for campus spiritual organizations looking to understand and expand their current audience and increase service attendance.

Performance Of Hispanic-Owned Businesses In Nacogdoches, Texas, Francia Y. Olivares Briseno

Undergraduate Research Conference

Hypothesis

"The Hispanic business owners have an increasing potential to become big businesses in the East Texas town because of the growth of the Hispanic population in town"

Drug Usage Among Women Attending Stephen F. Austin State University, Kimberly Pepper

Undergraduate Research Conference

The purpose of this study is to determine illegal drug usage among women attending Stephen F. Austin State University.

Nacogdoches Senior Center Marketing Research, Emily Poris, Josh Sholders, Marisa Salazar

Undergraduate Research Conference

No abstract provided.

Utilization Of Social Media In Marketing Classes, Charlotte Allen

Bright Ideas Conference

The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.

Consumer Perceived Risk Of Smartphones, Michael York

Undergraduate Research Conference

The smartphone market continues to grow, along with its functionality. With the ever more reliance on the smartphone the vulnerability of it is becoming a concern. The possibility of viruses and having private information stolen is becoming a very likely scenario in the future.

This study will look at the consumers concern of having private information stolen or getting a smartphone virus.