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Twitter Marketing Research, Ty Nicholson, Bailey Allen, Robert Austin Drake, Larsen Lewallen, Tanner Davie
Twitter Marketing Research, Ty Nicholson, Bailey Allen, Robert Austin Drake, Larsen Lewallen, Tanner Davie
Undergraduate Research Conference
Research Objective:
• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.
• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?
• What atmosphere/content is the 46+ age demographic seeking when surfing social media?
• What can Twitter marketing do to improve brand image among older potential users?