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Full-Text Articles in Business
"You Can Count On It!" Using County Auditors' Data For Marketing Research Group Projects, Julie M. Szendrey
"You Can Count On It!" Using County Auditors' Data For Marketing Research Group Projects, Julie M. Szendrey
Atlantic Marketing Association Proceedings
Marketing educators who teach research-based courses face several challenges in the designing and teaching of analytical-based group projects. The “ideal” research project contains all the elements of the research process as shown in Figure 1 (Neuman 2009, Zeis, Shah, Regassa, & Ahmadian 2001). Fewer pedagogical limitations would exist, such as a limited 16-week semester and time constraints relating to selecting a topic, survey development and distribution, institutional review board approvals, and of course data collection to name a few.
Software Engineering: An Open Source Service Oriented Mobile Business Intelligence Tool (Mbit), Bushra Sajjad, A. Mir, A. Khawar, F. Bashir, A. Tariq
Software Engineering: An Open Source Service Oriented Mobile Business Intelligence Tool (Mbit), Bushra Sajjad, A. Mir, A. Khawar, F. Bashir, A. Tariq
International Conference on Information and Communication Technologies
Corporate executives require relevant and intelligent business information in real-time to take strategic decisions. They require the freedom to access this information anywhere and anytime. There is a need to extend this functionality beyond the office and on the fingertips of the decision makers. Mobile Business Intelligence Tool (MBIT) aims to provide these features in a flexible and cost-efficient manner. This paper describes the detailed architecture of MBIT to overcome the limitations of existing mobile business intelligence tools. Further, a detailed implementation framework is presented to realize the design. This research highlights the benefits of using service oriented architecture to …