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Full-Text Articles in Business

Sign- It's For Ksyou!, Amy Thompson Sep 2013

Sign- It's For Ksyou!, Amy Thompson

Library Marketing Materials

Sign template for "It's For KSYou!" marketing campaign for Horace W. Sturgis Library.


Principles And Practices Of Bar And Beverage Management, James Peter Murphy May 2013

Principles And Practices Of Bar And Beverage Management, James Peter Murphy

Books

Murphy, J. (2013) The Principles and Practices of Bar and Beverage Management, Goodfellows Publishing Ltd, Oxford, England.

Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments and new complexities of managing modern bars - be they stand alone or part of larger institutions such as hotels and resorts.


Huntsman Students Create New Marketing Approach Called "The Flash", Usu Jon M. Huntsman School Of Business Apr 2013

Huntsman Students Create New Marketing Approach Called "The Flash", Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

It all started with an idea — an idea that then became a reality.


Students Create 'Flash Marketing' Business Model, Usu Jon M. Huntsman School Of Business, Cale Patterson Mar 2013

Students Create 'Flash Marketing' Business Model, Usu Jon M. Huntsman School Of Business, Cale Patterson

Jon M. Huntsman School of Business News Collection

Some business students hope to succeed in their eventual careers and have little real-world experience before graduating. Three students from the Jon M. Huntsman School of Business have experienced success in business long before their degrees at USU are finished.


Marketing Professors Adjust Message, Kick-Start New Industry, Usu Jon M. Huntsman School Of Business Mar 2013

Marketing Professors Adjust Message, Kick-Start New Industry, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

One might think that a proposal to save water during a drought would be an easy sell. We discovered that it was not.


Marketing Professors Adjust Message, Kick-Start New Industry, Usu Jon M. Huntsman School Of Business Mar 2013

Marketing Professors Adjust Message, Kick-Start New Industry, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

One might think that a proposal to save water during a drought would be an easy sell. We discovered that it was not.


Marketing Experts: Important Tips On Avoiding “Green Marketing Myopia”, Usu Jon M. Huntsman School Of Business, Lowell F. Jan 2013

Marketing Experts: Important Tips On Avoiding “Green Marketing Myopia”, Usu Jon M. Huntsman School Of Business, Lowell F.

Jon M. Huntsman School of Business News Collection

Recently, I read a fascinating article on green marketing (Promoting the Value of Sustainably Minded Purchase Behaviors) by Professors Cathy Hartman and Edwin R. Stafford of the Center for the Market Diffusion of Renewable Energy and Clean Technology at Utah State University. The gist of the argument Stafford and Hartman are making is threefold.


Steve Gould Completes Five Internships In Two And A Half Years, Usu Jon M. Huntsman School Of Business, Klydi Heywood Jan 2013

Steve Gould Completes Five Internships In Two And A Half Years, Usu Jon M. Huntsman School Of Business, Klydi Heywood

Jon M. Huntsman School of Business News Collection

Five. That’s how many internships Huntsman student Steve Gould has completed in the last two and a half years--in Houston, Spokane, St. George, and Cache Valley. He has interned in an oil pipeline company's investor relations department, in redesigning a tire factory's website, with the CFO of an expanding cancer care company, in marketing a software company's presentation program, and in the finance department of a high-end theater and home-automation company.