Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
San Diego Natural History Museum Strategic Planning Project, Stephanie Delong, Maureen Guarcello, Anna Plaster, Jim Stone
San Diego Natural History Museum Strategic Planning Project, Stephanie Delong, Maureen Guarcello, Anna Plaster, Jim Stone
Strategic Planning
In January 2009, a team of students from the University of San Diego’s (USD) Nonprofit Leadership and Management conducted a pre-planning exercise to help prepare the San Diego Natural History Museum (SDNHM) for its 2012-2022 strategic plan. With an annual attendance last year of more than 600,000 visitors, the Museum is one of the largest cultural institutions in Balboa Park. The consulting team engaged in an extensive discovery process, including a review of the Museum’s current strategic plan1 and preliminary key informant interviews. The results of this discovery process pointed towards a number of themes from which, three key strategic …
Strategic Planning: Plan-To-Plan Final Report, Mauricio Gonzalez, Karen Seo, Paige Simpson, Mark Thompson
Strategic Planning: Plan-To-Plan Final Report, Mauricio Gonzalez, Karen Seo, Paige Simpson, Mark Thompson
Strategic Planning
In January 2007, a group of USD graduate students in Nonprofit Leadership and Management, selected a San Diego museum for their applied project. The USD team's purpose was to collect data that would be useful to the museum in its strategic planning process and to provide the client with two products: a Plan-to-Plan and this final report.