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Full-Text Articles in Business
Strategies To Sustain Small Retail Business More Than 5 Years, Jennifer Potts
Strategies To Sustain Small Retail Business More Than 5 Years, Jennifer Potts
Walden Dissertations and Doctoral Studies
Small business failures have a negative effect on the profitability of entrepreneurs. Many small businesses fail within the first 5 years after establishment. Profitable small businesses contribute to the stability of the local economy; however, when failure occurs the economy suffers. The purpose of this multiple case study was to explore strategies used by small retail business entrepreneurs to maintain profitability more than 5 years after business establishment. Using Cantillon's theory of entrepreneurship, with a focus on Miller's entrepreneurial orientation for the conceptual framework, this study included a purposeful sample of 3 small retail business entrepreneurs located in the Milwaukee, …
Small Business Restaurant Marketing Strategies For Sustainability, Lyle John Hubbard
Small Business Restaurant Marketing Strategies For Sustainability, Lyle John Hubbard
Walden Dissertations and Doctoral Studies
Approximately 52% of food and accommodation businesses survive 5 years or more. Small business restaurant owners face greater challenges in marketing and sustainability than larger and well-established chain restaurants. The purpose of this multiple case study was to explore the successful marketing strategies of small business restaurant owners who sustained their businesses 5 years or more. The population was small business restaurant owners in Eugene, Oregon. The conceptual framework for this study was Porter's 5 forces. Data collection included semistructured interviews with 4 business owners, and data analysis consisted of coding and thematically analyzing interview data and data collected from …
Financial Strategies For Sustaining Small Businesses, Jennifer Cummings
Financial Strategies For Sustaining Small Businesses, Jennifer Cummings
Walden Dissertations and Doctoral Studies
A failure of a small business has a negative impact on the economic health of the community where the small business operates. Small businesses are significant entities in economies around the world, but small businesses have a high failure rate. The purpose of this multiple case study was to explore what financial strategies small business manufacturing leaders use to increase productivity and profitability to sustain the business for longer than 5 years. The population for this study was three small manufacturing business owners in Pennsylvania who have been in business over 5 years and have used financial strategies to increase …
Strategies For New Small Businesses To Be Successful Beyond 5 Years, Jamaal Johnston
Strategies For New Small Businesses To Be Successful Beyond 5 Years, Jamaal Johnston
Walden Dissertations and Doctoral Studies
In the United States, small businesses have a high failure rate, with approximately 50% going out of business during the first 5 years. The purpose of this multiple case study was to explore strategies small business owners in the mid-Atlantic region of the United States used to stay in business for more than 5 years. Entrepreneurship theory provided the conceptual framework for the study. A sample of 5 small business owners participated in semistructured face-to-face interviews, and additional data were collected from field notes, observations, and review of artifacts related to small business success and longevity. Data were analyzed using …
Social Media Marketing Among Small Retail Clothing Businesses, Irene Michel Abrons
Social Media Marketing Among Small Retail Clothing Businesses, Irene Michel Abrons
Walden Dissertations and Doctoral Studies
Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of small retail clothing businesses must overcome to be competitive. The conceptual framework was the technology acceptance model. Collected data consisted of company documents and semistructured interviews with 3 small retail clothing business owners in Chicago, Illinois, who had experience with social media marketing. Data analysis consisted of an open coding approach and member checking. The study revealed the small business owners who …
Strategies Small Business Salon Owners Use To Survive Longer Than 5 Years, Delita Netrice Johnson
Strategies Small Business Salon Owners Use To Survive Longer Than 5 Years, Delita Netrice Johnson
Walden Dissertations and Doctoral Studies
Small business owners are the primary initiators of innovation and economic growth but fail at high rates. Fifty percent of small businesses fail within the first 5 years of operations. Through the lens of systems theory, the purpose of this multiple case study was to explore the strategies some small salon business owners use to remain in business for longer than 5 years. Using purposeful sampling, the 7 owners of small salon business owners in the southeastern United States were selected based upon evidence of their strategies to sustain their businesses for longer than 5 years. Data were collected through …