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Articles 1 - 7 of 7
Full-Text Articles in Business
The Adoption And Diffusion Of The Air Taxi/Air Charter Travel Innovation, Joseph Paul Leader
The Adoption And Diffusion Of The Air Taxi/Air Charter Travel Innovation, Joseph Paul Leader
Walden Dissertations and Doctoral Studies
The inefficient use and knowledge of direct, on-demand air taxi/air charter flights in the United States was the topic of this dissertation. The general problem studied was the inefficient use of air transportation options by business travelers in the United States. The specific problem was how business travelers in the United States learn of and thereby elect to embrace a newer air travel option. Using Rogers's diffusion of innovations theory as the framework, the dissemination of air travel choices made by business travelers using ImagineAir air taxi service in the United States was explored via a qualitative case study research …
Strategies For Healthcare Payer Information Technology Integration After Mergers And Acquisitions, Kishore Maranganti
Strategies For Healthcare Payer Information Technology Integration After Mergers And Acquisitions, Kishore Maranganti
Walden Dissertations and Doctoral Studies
Despite the high rate of failure in merger and acquisition (M&A) transactions, many organizations continue to rely on M&As as their primary growth strategy and to address market competition. The purpose of this qualitative single case study was to explore strategies managers from a large healthcare payer in the midwestern United States used to achieve operational and strategic synergies during the postacquisition information technology (IT) integration phase. Haspeslagh and Jemison's acquisition integration approaches model was the conceptual framework for the study. Methodological triangulation was established by analyzing the data from the semistructured interviews of 6 senior executives and 6 IT …
Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy
Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy
Walden Dissertations and Doctoral Studies
Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews and a …
Strategies To Improve Business Performance With Information From Social Media, Taylor Chan
Strategies To Improve Business Performance With Information From Social Media, Taylor Chan
Walden Dissertations and Doctoral Studies
In the past 3 decades, China has experienced rapid economic growth. The China retail market reached renminbi (RMB) 29,651 billion in 2016, up by 10.4% from 2015. Using traditional ways that developed before the Internet era to acquire information regarding customers' changing preferences for products and services in a fast-moving business world is insufficient to support management in the retail industry to make informed strategic decisions. The purpose of this multiple case study was to explore successful customer-centric strategies that business leaders used to improve business performance with marketing information acquired from social media. The population comprised business leaders from …
Pathways To Entrepreneurship Training Towards Addressing Youth Unemployment In Nigeria, Edward Perekebina Agbai
Pathways To Entrepreneurship Training Towards Addressing Youth Unemployment In Nigeria, Edward Perekebina Agbai
Walden Dissertations and Doctoral Studies
The inadequacy of entrepreneurial knowledge among 21-25 year olds in Nigeria with recent undergraduate degrees has led to youth unemployment after graduating from universities. The development of entrepreneurship skills through entrepreneurship education programs for the students in tertiary institutions in Nigeria may bridge the unemployment gap. Guided by the theory of planned behavior, the purpose of this exploratory multiple case study was to gain a robust common understanding of how undergraduates from 21-25 years old can obtain the entrepreneurial knowledge required for self-employment in Nigeria. Data collection involved semistructured interviews, field notes, and archived training documents, with a purposeful sample …
Strategies For Implementing Innovation In Small And Medium-Sized Enterprises, Monther I. S. Haddad
Strategies For Implementing Innovation In Small And Medium-Sized Enterprises, Monther I. S. Haddad
Walden Dissertations and Doctoral Studies
Inefficient processes for innovation implementation can prevent owners of small and medium-sized enterprises from realizing goals and growth potential. The purpose of this multiple case study was to explore strategies that managers of small and medium-sized enterprises use to implement innovation in their organizations to improve performance. The population for this study consisted of 5 managers from 4 small and medium-sized enterprises operating in Dubai. The resource-based view theory was the conceptual framework of this study. Data were collected through face-to-face interviews and review of companies' documents. Data were analyzed using Yin's 5-step process. After transcribing the interviews and coding …
Leadership Skills To Sustain High-Tech Entrepreneurial Ventures, Zoaib Z. Rangwala
Leadership Skills To Sustain High-Tech Entrepreneurial Ventures, Zoaib Z. Rangwala
Walden Dissertations and Doctoral Studies
High-tech (HT) innovation-oriented entrepreneurs start 35% more ventures and create 10% more jobs in the first 5 years of operation than the rest of the private sector and drive significant economic growth across all industries; however, more than 50% of the entrepreneurial HT ventures fail during the first 5 years of operations. Guided by the conceptual framework of transformational leadership theory, the purpose of this multicase study was to explore skills used by successful entrepreneurial leaders to sustain their HT ventures in Silicon Valley, California. Data collection was from 8 participants in semistructured 1-on-1 interviews and 3 participants in a …