Business Commons^™

Success Strategies Of Small Business Owners, Lyndabelle Jakes

Walden Dissertations and Doctoral Studies

In the United States, 20% of newly established small businesses, including small

businesses in the life insurance industry, fail within 2 years, and over 50% of them fail during the first 5 years. The purpose of this multiple case study was to identify and explore the strategies that life insurance brokerage owners use to sustain business operations beyond 5 years. Porter's 5 forces model served as the conceptual framework for exploring this subject matter. Owners of 3 separate small life insurance brokerage firms in Texas, who sustained their businesses beyond 5 years, participated in semistructured interviews. A secondary source of …