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Strategies For Success And Sustainability In Small And Medium-Sized Enterprises Beyond The First 5 Years, Atem Emmanuel Ndeisieh
Strategies For Success And Sustainability In Small And Medium-Sized Enterprises Beyond The First 5 Years, Atem Emmanuel Ndeisieh
Walden Dissertations and Doctoral Studies
According to the Cameroon Ministry of Economy, Planning, and Regional Development, small and medium-sized enterprises (SMEs) employ over 70% of the active population and contribute significantly to economic growth and development, yet the failure rate of SMEs in the region within the first 5 years remains at 72%. The purpose of this multiple case study was to explore the strategies that SME owners used to sustain their businesses for longer than the first 5 years. With the resource-based view as the conceptual framework, purposive sampling was used to select 5 owners of small food-processing enterprises in Cameroon who demonstrated successful …