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Full-Text Articles in Business
Job Expectations Of Employees In The Millennial Generation, Samantha Jean Linden
Job Expectations Of Employees In The Millennial Generation, Samantha Jean Linden
Walden Dissertations and Doctoral Studies
Understanding Millennials' job expectations is critical for employee retention because of the number of Generation X workers who are unable to fill the job openings that Baby Boomers leave vacant when retiring from the workforce. The purpose of this phenomenological study was to explore Millennial employees' job expectations. Interviews were conducted with a purposeful sample of 20 Millennials who had at least a bachelor's degree, had at least 1 year of employment experience, and worked in the Baltimore-Washington metropolitan area. The inclusion criteria established work experience as a foundation for determining Millennials' job expectations. The conceptual frameworks of this study …
Strategies For Transitioning Workforces From Baby-Boomer To Millennial Majorities, Kimberly Gail Riley
Strategies For Transitioning Workforces From Baby-Boomer To Millennial Majorities, Kimberly Gail Riley
Walden Dissertations and Doctoral Studies
The transition of organizations' workforces from a baby-boomer to a millennial majority in the 21st century has created work-engagement strategy challenges for management. The purpose of this study was to explore the engagement strategies that business managers design and implement that effectively address the generational differences within the workforce. The case study design was appropriate for addressing this study's purpose of exploring the successful experiences of approximately 125 healthcare business managers within a business organization in Huntington, West Virginia. Transformational leadership theory constituted the conceptual framework for this study. Methodological triangulation was used to identify key themes from the participants' …
Factors That Motivate Millennial Public Servants In The Workplace, Lisa Maria Mallory
Factors That Motivate Millennial Public Servants In The Workplace, Lisa Maria Mallory
Walden Dissertations and Doctoral Studies
There is an abundance of scholarly literature examining the Millennial generation's characteristics and their uniqueness in the workforce, but few studies have examined the lived experiences of Millennials and what motivates them in the public sector workplace. Given the size of the Millennial cohort, the largest and most educated in history, this generation of public servants merits more research. This phenomenological study sought to determine what factors motivate Millennial public sector workers through a criterion sample of 20 District of Columbia government employees. Data obtained from interviews were analyzed through use of NVivo10 allowing for the identification of themes, findings …
Social Media Marketing Strategies To Engage Generation Y Consumers, Christopher Tingley
Social Media Marketing Strategies To Engage Generation Y Consumers, Christopher Tingley
Walden Dissertations and Doctoral Studies
Consumers of the Generation Y cohort, also referred to as Millennials, include approximately 75 million Americans who have significant purchasing power. These consumers access social media on a daily basis, but they often ignore advertisements that are targeted to them. Previous studies on social media marketing to Generation Y consumers have focused on consumer input but lacked data from marketing professionals. The purpose of this phenomenological study of social media marketers in the United States was to determine successful strategies to engage Generation Y on social media. The study's conceptual framework was attitude toward the ad. The data were gathered …