Open Access. Powered by Scholars. Published by Universities.®
Walden Dissertations and Doctoral Studies
And operations;management sciences and quantitative methods;finance and financial management
Articles 1 - 1 of 1
Full-Text Articles in Business
Aligning Financial Strategy With Customer Categorization Based On Environmental Scanning, Timothy Osita Anyiwe
Aligning Financial Strategy With Customer Categorization Based On Environmental Scanning, Timothy Osita Anyiwe
Walden Dissertations and Doctoral Studies
Inadequate environmental scanning, poor financial strategy, and misaligned customer focus are responsible for 79% of retail profitability losses. The purpose of the qualitative study using a multiple-case study design was to explore the strategies needed to align financial strategy with customer-oriented processes in the retail industry. The research question involved understanding trends and operational risks influencing the establishment of financial alignment strategies. Porter's five forces model of customer influence, Pearce's environmental and economic factors affecting society values, and Albright's strategic planning of environmental influence served as the theoretical foundations for the study. 30 executives, managers, and team leaders in 2 …