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Return On Investment Of The Cftp Framework With And Without Risk Assessment, Anne Lim Lee
Return On Investment Of The Cftp Framework With And Without Risk Assessment, Anne Lim Lee
Walden Dissertations and Doctoral Studies
In recent years, numerous high tech companies have developed and used technology roadmaps when making their investment decisions. Jay Paap has proposed the Customer Focused Technology Planning (CFTP) framework to draw future technology roadmaps. However, the CFTP framework does not include risk assessment as a critical factor in decision making. The problem addressed in this quantitative study was that high tech companies are either losing money or getting a much smaller than expected return on investment when making technology investment decisions. The purpose of this research was to determine the relationship between returns on investment before and after adding risk …