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An Attempt To Develop A Measurement Tool For Interpretation Performance Of Tourist Guides, Gizem Capar, Dilek Atci
An Attempt To Develop A Measurement Tool For Interpretation Performance Of Tourist Guides, Gizem Capar, Dilek Atci
University of South Florida (USF) M3 Publishing
The search for different experiences in touristic visits brings the necessity of differentiating the tours for tour guides with. Interpretation lies at the heart of this differentiation. This research aims to examine the structure of interpretation performance of tour guides empirically within the framework of E.R.O.T/T.O.R.E model. For this purpose, in line with the literature firstly conceptual structure of interpretation performance and interpretative guiding was determined, then expert opinion was sought with the expression pool consisting of draft statements. After expertising process, the measurement tool was first applied on a sample of 191 participants. For preliminary analysis the performance of …
The Evaluation Of S-D Orientation On Service Innovation And Performance Of Airline, Inci Polat, Ozlem Atalik
The Evaluation Of S-D Orientation On Service Innovation And Performance Of Airline, Inci Polat, Ozlem Atalik
University of South Florida (USF) M3 Publishing
The aim of the study is to reveal the relationship between S-D orientation and service innovation and performance variables. The empirical data were collected from airline passengers in Turkey through an online survey. PLS-SEM method was used to test the relationship between variables of the study. The results of the study exposure that there is a significant relationship between S-D orientation and service innovation. There is also a correlation between service innovation and firm performance. However, this does not apply to the relationship between S-D orientation and firm performance. The major results indicated that S-D orientation has a critical role …
Effect Of Social Media Marketing On Online Retail Performance Of Konga Nigeria Ltd, Abubakar A. Adamu, Muhammed Yazeed, Mohammed A. Dantsoho, Jamilu Abdulkadir, Aliyu A. Gemu
Effect Of Social Media Marketing On Online Retail Performance Of Konga Nigeria Ltd, Abubakar A. Adamu, Muhammed Yazeed, Mohammed A. Dantsoho, Jamilu Abdulkadir, Aliyu A. Gemu
University of South Florida (USF) M3 Publishing
In Nigeria, e-commerce companies treat estimated delivery dates with a lack of confidence, as some industry insiders suggested. In an already small and addressable market, potential customers can shop on international e-commerce platform alternatives far more conveniently than on local, fragmented ones. With a market unsuitable for e-commerce, underdeveloped digital payment services and poor logistics and shipping infrastructure have resulted in high operating costs. With that in mind, this study examines the effect of social media marketing on the online retail performance of Konga Nigeria Ltd. In this study, data was collected using a questionnaire technique and a sample size …