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The Relationship Between History, Culture, And Chinese Business Practices: Using Sociological Awareness To Avoid Common Faux Pas, Vikki A. Ballard
The Relationship Between History, Culture, And Chinese Business Practices: Using Sociological Awareness To Avoid Common Faux Pas, Vikki A. Ballard
Undergraduate Honors Capstone Projects
As the world continues to become more global, and as economies continue to develop, more emphasis is being placed on understanding the business environment of cultures around the world. There is perhaps no other nation or culture globally that has been discussed as much as China. This is because the United States is one of the largest foreign investors in China (Li, 2008). The importance of the Chinese market to the U.S. lies in its wealth of people and resources and the millions of new consumers joining the market every day. As a nation of 1.3 billion citizens, with a …
Meanings Transferred Through The Consumption Of Jewelry In Romania, Meagan Call
Meanings Transferred Through The Consumption Of Jewelry In Romania, Meagan Call
Undergraduate Honors Capstone Projects
In the past decade, there has been a vast expansion and globalization of markets. This "globalization demands that consumer researchers have experience and knowledge about individual countries and international conditions" (Arnould et al, 2002). The globalization of consumer research "demands that...researchers have experience and knowledge about individual countries and international conditions...meaningful synthesis and comparison demands not just proficiency in statistical methods and languages but insights into cultural differences" (Arnould et al, 2002). What is important for marketers to understand is the relationship between culture and product meanings. One important area of meanings involves personal meanings such as those high involvement …