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Joint Venture As A Market Entry Mode Into The Foreign Market. Case Study: Kosova, Nehat Ramadani

UBT International Conference

The economic, political, and social changes that had happened over the last decade have radically changed the landscape of global businesses. The entry mode strategies of multinationals into foreign markets can be analyzed considering two perspectives: ownership and establishment mode. The process of decision making on the mode of entry is a complex issue in international business because of the many factors involved, and also the impact that such a decision could imply to a firm’s performance in the external market. This paper focuses on environmental factors such as political and economic issues with the aspect of entrance of foreign …