Business Commons^™

When And Why Targeted Products For Underserved Consumers Backfire, Ruoou Li

Theses and Dissertations

As the demand for creating and embracing a diverse marketplace increases, marketing strategies that over-generalize the needs of different consumer groups are no longer viable. Thus, many brands and companies have begun offering inclusive products that accommodate the specific needs of historically underserved consumers (e.g., women, people of color). One important question for marketers to answer is how these inclusive products should be promoted to appeal to these previously undervalued consumers. While prior research suggests that consumers will favor products with more explicit descriptions of the target consumer (i.e., blatant targeting) because doing so makes the targeted identity salient, I …

“No Tits In The Pits!”: An Exploratory Analysis Of The Experiences Of Female Decision Makers In Motorsports In The United States, Alexia Pedo Lopes

Theses and Dissertations

This study explored the lived experiences of sixteen women who have decision-making roles in motorsports in the United States. The purpose was to shed light on the experiences of women who broke the glass ceiling in this unexplored male-dominated industry (Glass & Cook, 2016). The challenges these women encountered along with the mechanisms they employed to navigate those, and finally their motivation to continue pursuing a career in this industry, were assessed via in-depth semi-structured interviews and then the data was analyzed following a constant comparison thematic analysis. Challenges and coping mechanisms were classified according to the four levels, namely …

Affective Risk Perceptions Toward Travel In A Covid Era: Policy And State Political Influences, Chloe Riley

Theses and Dissertations

This paper aims to analyze the influence of state political affiliation and policy on affective risk perceptions, in the context of COVID-19. The study of risk perceptions in the travel literature is important because it can help industry leaders predict tourist decision-making and ensure feelings of safety for travelers. The relevance of risk perceptions has become even more apparent since the start of the COVID-19 pandemic. This study analyzes three policies put into place to mitigate the spread of COVID-19: mask mandate, cancellation of public events, and school closures. Affective risk perceptions were measured by the Tourism Crisis Management Initiative’s …

The Most Important Human Capital Resource: A Strategic Human Resources Perspective On Top Management Team Effectiveness, Spenser Michael Essman

Theses and Dissertations

This dissertation comprises two studies that theoretically and empirically examine a critical human capital resource, the top management team (TMT). In the first chapter, I propose a conceptual model that focuses on the context in which TMTs are embedded, by building on recent theory suggesting that the TMT is embedded within a multiteam system, referred to as a strategic leadership system. Specifically, I suggest that functional leadership teams – decision making groups responsible for managing firm functions and business units (e.g. finance; human resources) – are likely to be a part of the strategic leadership system, and develop theory regarding …

Reconceptualizing Informal Learning In An Online Learning Environment, Silvia Clark

Theses and Dissertations

In 2020, many organizations moved their formal training programs to an online learning context due to COVID-19. Informal learning, which refers to activities that are self-guided and occur independently outside of formal learning contexts has gained significant interest among researchers and practitioners in the past two decades as it has been identified as the primary type of learning in today's organizations. Despite the increasing interest in informal learning, no attempt has been made to examine and understand informal learning in an online learning environment.

This dissertation provides an integrative review of prior work on formal and informal learning in online …

How Decision Makers’ Career Histories Impact The Gender Diversity Of The Ceo Successor Candidate Pool, Andre G. Havrylyshyn

Theses and Dissertations

Scholars have explored when/why women are chosen as CEOs, and what factors explain the presence of women in the TMT, but little is known about when/why firms have women executives in their internal CEO successor candidate pool. This omission is consequential, since there are firm performance benefits to having a woman CEO who is an internal hire, and because being a CEO successor candidate helps ensure a woman executive has had skill-building opportunities that will help her thrive when she becomes CEO. To address this, my dissertation explores two research questions. First, when and why do women directors positively impact …

Dissecting Human Capital Resources: Unpacking The Structure And Activation Of Human Capital Resources Within Firms, Caitlin Ray

Theses and Dissertations

Human capital resources (HCR) are often identified by scholars and practitioners as a firm’s most crucial resource. However, the academic use of the HCR construct, which is relatively new addition to the research vernacular, is often described with vague and imprecise terms, challenging the ability for academics and practitioners to clearly understand HCR’s precise impact on firm outcomes. One of the challenges arises because much of the HCR research literature focuses on the processes surrounding HCR without clearly specifying the components that make-up the HCR. Such lack of specificity has resulted in theoretical and empirical work which is often too …

Three Essays On Banking And Other Financial Institutions, Xiaonan Ma

Theses and Dissertations

This paper shows that access to payday lending affects societal health outcomes such as opioid-related mortality. I find that states allowing payday lending experience 1.5 lives lost per 100,000 population every year, which amounts to one-third of its mean value. I interpret this result in line with the increased consumption of opioid pills after accessing to payday lending. Accordingly, the effects are more pronounced in areas with low socioeconomic status. Confounding events, time trends, or systematic differences between states allowing and prohibiting payday lending are unlikely to explain the association between payday lending access and opioid mortality. Overall, my findings …

Out Of Office: Examining How Remote Auditing Can Affect Audit Quality, Kristen Thompson

Theses and Dissertations

Psychological factors bring rise to the potential for differences in audit quality between in- person and remote work. With remote auditing on the rise, I investigate whether an increase in distance between an auditor and their supervisor can increase auditors’ divergent thinking and, in high time pressure, lead to a greater likelihood for auditors to exhibit reduced audit quality (RAQ) behavior. Consistent with prior literature, I find auditors facing high (vs. low) time pressure are more likely to engage in RAQ behavior, consistent with their motivation to speed up testing. More importantly, I find auditors working remotely are more likely …

How The Level Of Firm Support For Employee Volunteering Affects Employee Work Productivity And Altruistic Behavior Inside The Firm, Xiaomei Xiong

Theses and Dissertations

Employee volunteering refers to employees giving time to volunteer for charitable causes with explicit support from their employer. Offering support for employee volunteering is one of the fastest-growing areas of employee benefits. Using a laboratory experiment, I examine the effectiveness of individual employee volunteering programs in motivating employees’ altruistic behavior outside the firm, as well as their work productivity and altruistic behavior inside the firm. I predict and find that the level of firm support for employee volunteering not only affects employees’ volunteering engagement outside the firm, but also affects employees’ work productivity inside the firm. Moreover, I predict and …

Essays On Delegation Under Migrating Technologies: The Case Of Mobile Network Value Chain, Fan Zou

Theses and Dissertations

The fast expansion of the mobile services market has propelled the growth of MVNOs to reach an expected 7.4% of the global market and, even higher, 8.1% of the North American market by 2022 (Research&Markets 2017), which reaches a total size of 90 billion US dollars. The growth of MVNOs, meanwhile, has complicated implications for MNO market performance because of the fast industry clockspeed, under which new mobile network technologies inevitably overlap with existing technologies (Tilson and Lyytinen 2006). Adding MVNOs to the value chain allows MNOs to develop proper growth strategies by exploring new technologies balanced against exploiting existing …

Innovative Data-Driven Demand Estimation Strategies In Revenue Management, Sanghoon Cho

Theses and Dissertations

Understanding customers’ choice behavior and decision-making process is crucial in many industries, including hotels, airlines, and retail, as it allows firms to offer the right product to the right customer. This has resulted in a growing focus on accurately estimating customer demand for a product or service in the revenue management space, which can serve as a valuable input to optimal pricing, inventory, and assortment decisions. However, much of the existing work in the literature has not been able to comprehensively address some common challenges that are observed in practice: unobservable no-purchases, heterogeneous customer preferences, and the impact of factors …