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Essays On Fake Review Detection, Managerial Response, And Consumer Perceptions, Long Chen

Theses and Dissertations

This dissertation investigates how online reviews and managerial responses jointly affect consumer perceptions. I first examine and compare the outcomes of multiple fake review classifiers using various algorithms, including traditional machine learning methods and recently developed deep learning methods (essay I). Then, based on the findings of the first essay, I examine the interrelationship between fake review detection, managerial response, and hotel ratings and ratings’ growths (essay II).The first essay is a comparative study on the methodology of identifying fake reviews. Although online reviews have attracted much attention from academia and industry for over fifteen years, how to identify fake …