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Beyond The Green Iron Cage: Exploring The Macro And Micro-Level Influences On Executive Decisions About Sustainability Investments In Small And Medium Size Firms, Igor Estraykh
Theses and Dissertations
Although research on corporate environmental sustainability has shed light on different aspects of organizational and individual level factors that influence corporate decisions, it does not fully account for how individual executives within firms react to these forces and make decisions, specifically within small to medium size enterprises (SMEs). This study used a grounded theory approach to interview 19 SME executives from 13 different industries to explore how organizational and individual level factors influence their ability to evaluate and make decisions related to sustainability initiatives. The study found that SME executives faced isomorphic pressures for sustainability, individual agency pressures, significant resource …