Business Commons^™

Does Reputation Lead To Student Loyalty? The Case Of A Private Higher Education Institution, A State University, And A Local College, Jean Paolo G. Lacap, Jaime V. Cortez

The South East Asian Journal of Management

Research Aims: The current research aims to analyse (1) the direct interrelationships of higher education institutions' (HEIs) reputation, student satisfaction, and student loyalty; (2) the mediating effect of student satisfaction on the relationship between HEI reputation and student loyalty; and (3) the moderating role of HEI type (private HEI [PHEI], state university/college [SUC], local university/college [LUC]) on the links between HEI reputation and student satisfaction, HEI reputation and student loyalty, and student satisfaction and loyalty.

Design/Methodology/Approach: All hypothesised relationships were analysed using partial least squares – structural equation modelling (PLS-SEM).

Research Findings: The results revealed that (1) HEI reputation …

An In-Depth Study Of Assesing The Factors Affecting Higher Education In South-East Asia: A Case Study Of Two Universities, Edward Sek Khin Wong, Teoh Ngee Heng

The South East Asian Journal of Management

The purpose of this study is to determine whether or not selected factors are related to faculty job satisfaction and dissatisfaction at two selected private unversities in South-East Asia. It is an attempt to find out how faculty members feel about their jobs. What pleases them in their work? What are the intrinsic rewards they attain? What brings dissatisfaction or tends to frustrate them? Hence, this study employs the Herzberg Two-Factor theory to determine how selected factors are related to job satisfaction of university faculty members. The conclusions drawn from this study are that the major sources of job satisfaction …