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TTRA Canada 2016 Conference

2016

Authenticity

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Farm Tourists: Exploring Reasons For Visiting “Ferienhof Faust”, Nadina Ayer, Kai Jiang, Ron Mccarville, Roger Mannell Jan 2016

Farm Tourists: Exploring Reasons For Visiting “Ferienhof Faust”, Nadina Ayer, Kai Jiang, Ron Mccarville, Roger Mannell

TTRA Canada 2016 Conference

FARM TOURISTS:

EXPLORING REASONS FOR VISITING “FERIENHOF FAUST”

INTRODUCTION

Farm tourism is increasingly popular (Arroyo, Barbieri & Rich, 2013) and studies of travel behavior (e.g., Pesonen, Komppula, Kronenberg, & Peters, 2011) continue to suggest the need for more research on tourists’ underlying motives in general. The purpose of our study is to explore “sleeping in the hay” as one of the experiences of tourists visiting Ferienhof Faust, a farm resort located in Weiden in der Oberpfalz, Bavaria, Germany. The study aims to understand farm tourists’ reasons for “sleeping in the hay” and how these might differ from the conventional hotel …