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Southern University College of Business E-Journal

2022

Purpose

Articles 1 - 2 of 2

Full-Text Articles in Business

Are The Vision Statements Of Fortune 50 Companies Convincing? You Can Make That Decision., James Schaap, Angel F. González Jun 2022

Are The Vision Statements Of Fortune 50 Companies Convincing? You Can Make That Decision., James Schaap, Angel F. González

Southern University College of Business E-Journal

The purpose of the study is to provide a background for describing and explaining organizational vision statements. The corporations selected were on the 2019 Fortune 500 list. Of that list, the researchers specifically looked at all revenues, net profits (as percentages), and vision statement word counts for the Fortune 50 companies—for 2019. The study also looked at the vision statement word counts for all Fortune 500 companies whose net profits were equal to or greater than the top performing Fortune 10 companies—for 2019. The findings show that the top 10 of the Fortune 50 companies have, on average, lower vision …


Do Fortune 50 Companies Have Compelling Mission Statements? We Will Let You Decide!, James Schaap, Joshua L. Schaap Jun 2022

Do Fortune 50 Companies Have Compelling Mission Statements? We Will Let You Decide!, James Schaap, Joshua L. Schaap

Southern University College of Business E-Journal

The purpose of this study is to present a background that describes and explains organizational mission statements. From a design standpoint, the corporations selected, via the Internet, were listed on the 2019 Fortune 500 list. Of that list, we specifically looked at all the revenues, net profits (i.e., shown in percent), and mission statement word counts of the Fortune 50 companies—for 2019. We also looked at the mission statement word counts for all Fortune 500 companies who had a net profit, shown in percent, of equal to or greater than the top performing Fortune 10 companies—for 2019. Our findings showed …