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Articles 1 - 8 of 8
Full-Text Articles in Business
Introducing Target Into Singapore, Yealim Ko
Introducing Target Into Singapore, Yealim Ko
Senior Honors Theses
The global business trends point to international expansions with corporations increasingly turning to emerging markets for new opportunities to grow and create new sources of revenues. While the BRIC countries including Brazil, Russia, India, and China remain at the center of attention from global industries, the surrounding countries in Asia including Japan, South Korea, Malaysia, and Singapore emerge as potential markets because although smaller in size, the surrounding countries with fast growing economy and consumer demand for foreign goods suggest large profit potentials. Considering the increasing trend of going abroad in the retail industry (S&P, 2013), the paper is an …
How The Internet Has Revolutionized Video Marketing, Dylan D. Sheldon
How The Internet Has Revolutionized Video Marketing, Dylan D. Sheldon
Senior Honors Theses
From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet informative, format. In the past few decades, the surge of the Internet has chan From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet …
Cultural Influences On Accounting And Its Practices, Meredith Young
Cultural Influences On Accounting And Its Practices, Meredith Young
Senior Honors Theses
This thesis discusses various cultural aspects that have influenced accounting. Hofestede (1984) and Gray (1988) conducted studies and observations of the cultural dimensions and values that have contributed to culture and accounting research. National culture is broad in its influences, but affects the smallest aspects of society-even accounting. Accounting is also influenced by organizational culture, the overall environment in which a company functions. Next is ethics, an integral aspect of accounting, persuaded by the culture in which it is derived. Religion is more than a belief; it constitutes a way of life, involving unique practices and perspectives in accounting. Last, …
Fashion As A Means Of Humanitarian Aid: A Resource For Prospective Entrepreneurs, Hannah Lynch
Fashion As A Means Of Humanitarian Aid: A Resource For Prospective Entrepreneurs, Hannah Lynch
Senior Honors Theses
The following paper is intended to provide prospective entrepreneurs, who desire to incorporate humanitarian aid into fashion-oriented startup ventures, with information regarding current business models and prominent companies. A discussion of approaches to humanitarian relief and their effectiveness will assist prospective entrepreneurs as they assess the best manner in which their individual startups may serve people in need. Three commonly utilized models of aid to be discussed include employment-based, tangible goods-based, and monetary donation-based that exist with the intentions to provide relief for causes such as food, health, clean water, education, clothing, job creation, and freedom. Through the compilation of …
Practical Gaap Financial Statements For Investors: An Analysis Of The Relationship Between A Gaap Company's Current Ratio And Its Corresponding Stock Market Price, Alonna Cherry
Senior Honors Theses
GAAP financial statements are an excellent way of providing comparable information to both investors and creditors. A gradually changing world causes their applicability to everyday financial decisions to be questioned. The AICPA implies a necessity for more pertinent reported information, and others advocate a study into this topic. This paper intends to launch into this research and provides a case study with the current ratio, one of the most basic ratios derived from information given in GAAP financial statements, and its relationship to yearly stock price changes in the New York Stock Exchange. The study concludes that there is no …
Ignite: A Promotional Magazine For Liberty University, Rachel E. Deas
Ignite: A Promotional Magazine For Liberty University, Rachel E. Deas
Senior Honors Theses
For my senior thesis I received special permission to do a project instead of a paper. I named my magazine Ignite, and it is a promotional magazine. The magazine target audience is primarily high school juniors and seniors who are interested in attending Liberty University in Lynchburg, Virginia. I completely designed the magazine from beginning to end, with the exception of the photographs. The photographs used are ones approved by the Liberty University Marketing Department that the author has permission to reprint. This way, if Liberty University decides to add this publication to their line of products the school already …
Inclusive Business: Using For-Profit Business Models To Address Global Poverty, Samuel James Conner
Inclusive Business: Using For-Profit Business Models To Address Global Poverty, Samuel James Conner
Senior Honors Theses
Due to the rise of globalization, modernization, and the Internet revolution, awareness of global poverty has expanded, making its eradication a chief goal of the global development community for the twenty-first century. Though corporations are often expected to participate in social and community development initiatives without regard for profits, this paper presents inclusive business as a way for businesses to profitably engage impoverished segments of society. Inclusive businesses seek to expand their consumer bases or strengthen their supply chains by moving into new markets among the poor that have limited access to global markets and remain largely untapped. The research …
Corporate Social Responsibility, Daniel H. Brown
Corporate Social Responsibility, Daniel H. Brown
Senior Honors Theses
This paper will address Corporate Social Responsibility (CSR) and its far-reaching implications. Initially, the term CSR will be introduced and defined to provide the backbone for the following discussions. The paper will address the theoretical constructs of CSR, managerial strategies for implementing CSR and the application of stakeholder theory. The thesis is built upon Dr. Archie Carroll’s four-part CSR construct. In addition, international standards of CSR, with a focus on Nike, Inc.’s actions, will be evaluated.