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Full-Text Articles in Business
Factors Impacting Sme Business Resilience Post-Covid-19, Kerry Brown, Ferry Jie, Thi Le, Jalleh Sharafizad, Fleur Sharafizad, Subhadarsini Parida
Factors Impacting Sme Business Resilience Post-Covid-19, Kerry Brown, Ferry Jie, Thi Le, Jalleh Sharafizad, Fleur Sharafizad, Subhadarsini Parida
Research outputs 2022 to 2026
The ability of an organization to respond to a crisis with agility is vital for business leaders to maintain business continuity. Our paper examined how business owners responded to the challenges caused by the pandemic. Using online surveys for data collection, we investigated a critical agility issue of supply chain risks through understanding the interrelationship of various business capability factors. Partial least squares path modeling (PLS-PM) was applied to a sample of 220 participants who were owners of micro, small, and medium businesses in Western Australia. The findings showed that the businesses’ efficiency, financial strength, and flexibility in sourcing affected …
Determinants Of Sme’S Social Media Marketing Adoption: Competitive Industry As A Moderator, Ghazanfar Ali Abbasi, Noor Fareen Abdul Rahim, Hongyan Wu, Mohammad Iranmanesh, Benjamin Ng Chee Keong
Determinants Of Sme’S Social Media Marketing Adoption: Competitive Industry As A Moderator, Ghazanfar Ali Abbasi, Noor Fareen Abdul Rahim, Hongyan Wu, Mohammad Iranmanesh, Benjamin Ng Chee Keong
Research outputs 2022 to 2026
In light of the growing role of social media marketing in the success of businesses and its low adoption rate among small and medium enterprises (SMEs), this study aims to identify determinants of SMEs’ social media marketing adoption by considering the competitive industry as a moderator. Data were collected from 214 SMEs in Malaysia. Unlike extant literature, this study proposed a dual-stage analysis involving partial least squares (PLS) technique and artificial intelligence named deep artificial neural network (ANN). The application of deep ANN architecture is used to predict 91% of accuracy for the proposed model. The results showed that perceived …