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Full-Text Articles in Business
Using Photo-Elicitation To Explore Place Attachment In A Remote Setting, Joanna Tonge, Susan Moore, Maria Ryan, Lynnath Beckley
Using Photo-Elicitation To Explore Place Attachment In A Remote Setting, Joanna Tonge, Susan Moore, Maria Ryan, Lynnath Beckley
Research outputs 2011
People are often attracted to unique natural environments, but what makes them continually return to these locations, especially when considerable time and effort are required to get there? This paper discusses the methods and findings of a research project aimed at identifying and exploring how visitors develop an attachment to the remote Ningaloo Marine Park in north-western Australia. This Marine Park attracts a high percentage of repeat visitors (55%) and in order to determine the complex aspects contributing to this attachment, photo-elicitation was employed. Photo-elicitation is a qualitative technique where participants are asked to take photographs relating to the concept …
Uncovering Hidden Meanings, Values And Insights Through Photos [Journal Article], Maria Ryan, Madeleine Ogilvie
Uncovering Hidden Meanings, Values And Insights Through Photos [Journal Article], Maria Ryan, Madeleine Ogilvie
Research outputs 2011
Photographs have been used as a means of data capture for many years. Their use in recording observable phenomenon in anthropology is well documented. They also provide a valuable tool for researchers from other disciplines. This paper explores the use of photographs in qualitative business research. It demonstrates how the use of photographs can enrich the business research process through a range of techniques such as photo-elicitation, autodriving, projective prompts and phenomenological interviews. Drawing from a selection of the researchers‟ past studies, a comparative review of the use of photographs and the benefits they bring to the data capture process …