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Articles 1 - 6 of 6
Full-Text Articles in Business
Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design, Hayley V. Bauarschi
Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design, Hayley V. Bauarschi
Recreation, Parks, and Tourism Administration
Marketing is a key element in a company’s development. Remaining in the public eye helps ensure business as well as generate new clients. A continuous marketing tool companies use to remain visible is a website. In order to be effective, a website needs to engage and encourage users to connect with a company. The purpose of this study was to analyze the visual appeal and aesthetic design of websites for selected corporate event planning companies. The researcher studied certain components that reflect a successful website and then created a matrix based off research to collect data. The data helped to …
Searching For Lodging: An Analysis Of Selected Pismo Beach Hotels' Search Engine Marketing Practices, Christopher J. Kumata
Searching For Lodging: An Analysis Of Selected Pismo Beach Hotels' Search Engine Marketing Practices, Christopher J. Kumata
Recreation, Parks, and Tourism Administration
Search engines connect users to websites and became a distribution channel for many products. In the case of hotels, it is essential that the hotel’s website appears among the top results when potential customers search for lodging in a certain area. The purpose of this study was to examine search engine marketing best practices and performance among non-national hotels in Pismo Beach, California. The researcher performed popular keyword searches to evaluate performance and examine strategies of the top performing hotels. The analysis discovered that the top hotels shared website design characteristics, the majority of search engine optimization is performed by …
Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul
Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul
Recreation, Parks, and Tourism Administration
Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …
Competitive Marketing Strategy: A Best Practices Examination Of Convention Hotels In San Francisco, Jennifer Hardy
Competitive Marketing Strategy: A Best Practices Examination Of Convention Hotels In San Francisco, Jennifer Hardy
Recreation, Parks, and Tourism Administration
The expansion of convention hotels in metropolitan areas has been steadily increasing in recent years. This expansion causes competition between hotels in the same market. The purpose of this study was to examine the best practices for competitive marketing strategies used by convention hotels in San Francisco. The hotels studied were: Westin St. Francis, Fairmont Hotel, Ritz-Carlton, and Four Seasons. These organizations were analyzed based on several questions developed by the researcher. Data were collected from organizational websites and social media pages. The results demonstrate that the companies use many similar marketing practices. In order to market themselves more competitively, …
Loyalty Programs: An Examination Of The Best Practices In Selected Luxury Chain Hotels, Julie Poincenot
Loyalty Programs: An Examination Of The Best Practices In Selected Luxury Chain Hotels, Julie Poincenot
Recreation, Parks, and Tourism Administration
Loyalty programs enable companies to reward their return customers. In the hotel industry, a loyalty program is a useful and beneficial tool to improve their customer service and entice their guests to stay with them on return visits. The purpose of this study was to conduct a best practices study on loyalty programs in luxury hotel chains. The researcher used a best practices matrix to examine the loyalty programs of Fairmont Hotels and Resorts, Omni Hotels and Resorts, and Kimpton Hotels and Restaurants. The study found that companies should benchmark their programs by aligning their benefits with companies similar to …
Financial Risk Management: A Case Study Of The 2010 Winter Olympic Games In Vancouver, Canada, Jillian R. Shoop
Financial Risk Management: A Case Study Of The 2010 Winter Olympic Games In Vancouver, Canada, Jillian R. Shoop
Recreation, Parks, and Tourism Administration
Businesses take risks to progress a company forward, but management of that risk is essential for success. Companies can quickly identify early warning signs by creating an ever-evolving financial plan, which also strengthens the company’s vision, mission, goals, and objectives. The purpose of this study was to conduct a case study in financial risk management of the 2010 Vancouver Winter Olympic Games. The organization was evaluated based on an instrument created by the researcher to examine the Vancouver Organizing Committee’s financial risk management plan. The study showed that the Vancouver Organizing Committee created efficient management plans for potential risks and …