Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
-
- Sustainability (3)
- California (2)
- Environment (2)
- Green (2)
- Strategies (2)
-
- Trends (2)
- Aquariums (1)
- Aquatic invasive species (1)
- Branding (1)
- Casino resorts (1)
- Central Coast (1)
- Constraint (1)
- Constraints (1)
- Consumer behavior (1)
- Consumer engagement (1)
- Crowding (1)
- Customer loyalty program (1)
- Event (1)
- Events (1)
- Experience producers (1)
- Experiential marketing (1)
- Facility management (1)
- Fans (1)
- Hospitality (1)
- Loyalty (1)
- Luxury (1)
- Major League Baseball (1)
- Marketing (1)
- Meetings (1)
- Motivation (1)
Articles 1 - 10 of 10
Full-Text Articles in Business
An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti
An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti
Recreation, Parks, and Tourism Administration
The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …
An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews
An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews
Recreation, Parks, and Tourism Administration
In recent years, marketing efforts have shifted from traditional marketing strategies toward experiential marketing in order to ensure that consumers become emotionally attached to a brand. Experiential marketing strategies help companies create relationships with consumers and engage them through unique and memorable experiences. The purpose of this study was to examine the use of experiential marketing in three popular beverage companies. The research for this study was conducted using a best practices matrix created by the researcher, which examined experiential marketing strategies for selected popular beverage companies in the soft drink industry. The results of this study indicate that each …
Examining Official Supporter Groups: A Case Study Of The Cal Poly Men's Soccer Program, Kevin Mould
Examining Official Supporter Groups: A Case Study Of The Cal Poly Men's Soccer Program, Kevin Mould
Recreation, Parks, and Tourism Administration
Official supporter groups are a critical component of any athletic program. One sport in which this concept is particularly apparent is soccer, a large part of the athletic culture at Cal Poly, San Luis Obispo. In order for these supporter groups to function at their highest level, they must be continually evaluated. The purpose of this study was to evaluate the official supporter groups of the Cal Poly Men’s Soccer program. Data were collected online from websites and social media outlets associated with each of Cal Poly Soccer’s official supporter groups, the Green Army and the Manglers. The instrument used …
Weddings And Sustainability: A Case Study Examining Green Practices At Green With Envy Events, Jessica Roth
Weddings And Sustainability: A Case Study Examining Green Practices At Green With Envy Events, Jessica Roth
Recreation, Parks, and Tourism Administration
Green with Envy Events is a sustainable event planning company based out of San Diego, California. This company was used when conducting a case study examining sustainable wedding practices. The research was gathered using internet research, academic journals, and information from the Green with Envy Events website. The company demographics were examined and the company’s sustainable practices were analyzed by comparing various aspects to a complete checklist. It was found that there are numerous sustainable materials and services that can be used, that sustainable materials and services are a better option than non-sustainable materials and services, and that the company …
Assessing The Need For Personalized, Jewelry-Based Customer Loyalty Programs Within Top Las Vegas, Nevada Luxury Casino Resorts, Melissa Brick
Assessing The Need For Personalized, Jewelry-Based Customer Loyalty Programs Within Top Las Vegas, Nevada Luxury Casino Resorts, Melissa Brick
Recreation, Parks, and Tourism Administration
Luxury markets have begun to expand from material items into places, experiences, and lifestyles. As the popularity of the luxury travel increases, resorts may benefit from incorporating some type of luxury aspect into a guest’s stay. The purpose of this study was to assess the current need for personalized, jewelry-based, luxury customer loyalty programs focused on wealthy visitors to resort casinos in Las Vegas, Nevada. The researcher created an over the phone interview script and interviewed representatives from 15 top luxury resort casinos in Las Vegas, NV. Existence of customer loyalty programs and ‘high-roller’ customer loyalty programs were found to …
Recreation Displacement Of Bass Fishermen From Central Coast Lakes, Erin Gray
Recreation Displacement Of Bass Fishermen From Central Coast Lakes, Erin Gray
Recreation, Parks, and Tourism Administration
The purpose of this study was to assess the impacts of aquatic invasive species preventative measures on recreation displacement of bass fishermen from Central Coast lakes. A self-administered questionnaire was distributed to participants at a local bass fishing tournament. Thirty-six respondents completed the questionnaire. The results indicated that boat inspection procedures do not necessarily cause bass fishermen to displace. This study found that fishermen are likely to avoid recreating at a Central Coast lake in fishing practice conditions rather than in tournament conditions, and are likely to avoid tournaments at their least favorite lake if boat inspection procedures take too …
Environmental Sustainability Practices In The Hospitality Industry Of Orange County, California, Lauren Doherty
Environmental Sustainability Practices In The Hospitality Industry Of Orange County, California, Lauren Doherty
Recreation, Parks, and Tourism Administration
The hospitality industry is growing rapidly in its practice and implementation of green initiatives in order to preserve the natural environment and successfully meet the needs and desires of green-minded consumers. The purpose of this study was to assess the environmental sustainability practices in the hotel and special events industries of Orange County. Data was collected from participants representing seven different hotel and event venues in Orange County. The instrument used consisted of semi-structured, with some forced-choice interview questions pertaining to the sustainability practices of each property. The results indicated that the seven properties are actively establishing and practicing environmental …
Sustainability Trends For Museums, Zoos, And Aquariums: A Website Evaluation, Alison Sunahara
Sustainability Trends For Museums, Zoos, And Aquariums: A Website Evaluation, Alison Sunahara
Recreation, Parks, and Tourism Administration
Sustainability is an emerging trend that is accessible through programs and practices for the public and organizations. Museums, zoos, and aquariums exhibit and maintain collection pieces for observation and study. The purpose of the study was to analyze the top museum, zoo, and aquarium websites to determine their sustainability practices. This study was conducted through a website checklist developed by the researcher. Data were collected using a representative sample of the top museum, zoos, and aquariums within the United States. The sample was based upon the Travel Channel’s “Top 10 Free U.S. Museums”, “America’s Wildest Zoos”, and “Best Aquariums in …
Perceptions And Motivations For Travel To California's Central Coast, Lisa Baird
Perceptions And Motivations For Travel To California's Central Coast, Lisa Baird
Recreation, Parks, and Tourism Administration
California and its Central Coast is an extremely popular destination for international and non-Californian U.S. travelers. The purpose of this study was to determine the motivations and perceptions of international and non-Californian residents who may travel to the Central Coast of California. Data were collected through an online questionnaire. One hundred and seventeen subjects participated in this study. Non-Californian and international tourists are motivated to travel to the Central Coast to visit friends and family, and to discover and learn about an unknown destination. Perceived destination is a large reason why people choose to travel to California and the Central …
The Management Of A Home: An Analysis Of Nba Arena Management Trends, Brandon Lewis
The Management Of A Home: An Analysis Of Nba Arena Management Trends, Brandon Lewis
Recreation, Parks, and Tourism Administration
Each NBA arena holds the key to the ultimate fan experience. In order for facility managers to make sure that the arena upholds that ultimate fan experience, it is critical for NBA teams to evaluate which management trends are being best utilized to create the best fan experience possible. The purpose of this study was to examine the trends in management of NBA arenas. Data were collected from the 30 National Basketball Association franchises and operators of the 29 NBA arenas. The instrument used consisted of a checklist and a section for written notes. Results from the study indicated that …