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The Epa P3 Program: An Opportunity For Growing Student Entrepreneurs, Marc Compere, Yan Tang, Yung Wong
The Epa P3 Program: An Opportunity For Growing Student Entrepreneurs, Marc Compere, Yan Tang, Yung Wong
Publications
In this paper we will share our experiences of fostering entrepreneurial spirit through projects funded by EPA (Environmental Protection Agency) P3 (People, Prosperity, and the Planet) Program which hosts the P3 collegiate competition for designing solutions for a sustainable future. Since 2012, we have integrated the P3 competition with the capstone design course of Clean Energy Systems track in mechanical engineering as an effective educational vehicle for introducing the concept of sustainable design. Since the competition focuses on designs which have values of real world application, it is also a great opportunity to create entrepreneurial spirit. We have successfully turned …
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Publications
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.