Business Commons^™

Vodcast Impact On Students' Attitudes And Behavioral Intentions, Bela Florenthal, Priscilla A. Arling, Deborah Skinner, Kathryn W. King, Patrick J. Rondeau

Priscilla Arling

Purpose: This paper uses structural equation modeling to assess the effectiveness of Vodcasts (video podcasts) as part of a university’s communication strategy with prospective students.

Design/methodology/approach: Three theoretical models were tested using a structural equation model.

Findings: We find that perceived informativeness, credibility, and irritation of the advertising are directly related to the value of the Vodcast advertising. However of those three factors, only the informativeness is directly related to the intent to take further action toward enrollment. In addition, while prior work has suggested that perceived entertainment of advertising positively

influences its perceived value, we find that for these …

Leveraging Social Network Analysis To Improve The Implementation Of Evidence-Based Practices And Systems In Healthcare, Priscilla Arling

Priscilla Arling

In healthcare, evidence-based practice (EBP) integrates clinical expertise with the best available external evidence from systematic research. Yet even with the aid of technology, implementation of EBP in many settings remains a challenge. This paper combines research from the fields of healthcare implementation science and social networks to present an integrated framework for the study of EBP-related information systems. We explore the application of the framework to a complex healthcare collaborative, the MRSA infection control project, a project intended to foster the implementation of EBP's to reduce the spread of MRSA infections. We also consider how the framework can be …

Facilitating New Knowledge Creation And Obtaining Km Maturity, Priscilla Arling, Mark Chun

Priscilla Arling

Purpose – The purpose of this paper is to describe a framework designed to assess the capacity of a knowledge management (KM) system to facilitate new knowledge creation.

Design/methodology/approach – A longitudinal case study methodology, in a single company, Pratt Whitney Rocketdyne (PWR), was used to test the framework.

Findings – New knowledge creation is best supported through mature KM systems that include all four modes of knowledge creation: combination, externalization, socialization, and internalization. KM systems and environments as a whole reach maturity by progressing through stages, which is presented as a KM maturity model.

Research limitations/implications – By combining …