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Full-Text Articles in Business

Keys Of The Consumer Kingdom, Singapore Management University Nov 2013

Keys Of The Consumer Kingdom, Singapore Management University

Perspectives@SMU

Putting a name to a face opened the door for marketers in the Philippines. An unexpected bonus was high employee engagement .



How To Make Happy Workers, Singapore Management University May 2013

How To Make Happy Workers, Singapore Management University

Perspectives@SMU

Companies around the world are realising that happy employees are more productive and that investing in morale will pay dividends in the form of more creative and loyal workers. Several American companies have stood out by offering their employees great perks. This mindset is now becoming more common among Asian organisations, according to Felix Sim, the CEO of a Singaporean team-building company, Playlor!