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Full-Text Articles in Business
The Business Case For Diversity, Singapore Management University
The Business Case For Diversity, Singapore Management University
Perspectives@SMU
Diversity may be a business necessity but it is not always easy to practise it ...
Konformity Kills, Singapore Management University
Konformity Kills, Singapore Management University
Perspectives@SMU
Unconventional Thinking. More crucial now than ever before. According to Dr. Eric J. Romero, the fall of the great brands of the last millennium - Nokia, Kodak, Hewlett Packard and General Motors - are examples of how conventional thinking impedes innovation. Nowadays, it is unconventional leadership and thinking that spur competitive advantage. The importance of creativity has been emphasised in nearly all literature and journal articles published this decade, adds the author of “Compete Outside the Box: The Unconventional Way to Beat the Competition”. "The fact is, the lack of it has brought the corporate behemoths …