Business Commons^™

Customer Envy At Service Encounters, Gerardo Anaya

Open Access Theses

Envy has been regarded as a complex emotion which can produce both positive and negative outcomes for consumers. This study explored the subjective experience of customer envy at service encounters in order to better understand how customers respond to unflattering comparisons with an envied customer. A questionnaire was designed to measure the cognitive appraisals, emotional responses, and consequences of customer envy. Study participants were also asked to share their envy incidents in the survey. A sample of 300 participants was collected and used for analysis. The findings illustrate that distinctively different patterns of cognitive appraisals such as preferential treatment, are …

The Effects Of Acquisition On Restaurant Firms’ Performance: Different-Sector Versus Same-Sector Acquisitions, Yongjin Lee

Open Access Theses

This study examines the postacquisition accounting performance of acquiring firms in the restaurant industry between 1992 and 2012. Specifically, this study investigates the effects of different-sector and same-sector restaurants acquisitions between full-service and limited-service restaurants on restaurant firms' performance. Additionally, the Wilcoxon signed-rank test and regression model are used to examine return on assets (ROA) and return on equity (ROE) for the accounting performance of the acquiring restaurants.

The ROA and ROE reveal that the profitability is significantly negative up to 5 years after firms are acquired. However, negative effects are strongest within the first year after acquisition and decrease …

Evolution Of Food Quality Demand In The Food Service Industry In China: The Case Of Duck, Rachel Alison Carnegie

Open Access Theses

Booming economic growth and rising consumer incomes have impacted food preferences and purchasing behavior in China. At the same time, several internationally publicized food safety incidents, particularly in the animal husbandry sector, have heightened awareness of and concern for food safety and quality in meat and dairy. Rising quality demand and safety concerns have been studied at length in the food retail sector, but also appear to be important in the food service industry. This research uses data from a survey of duck restaurant managers and consumers in Beijing, Shanghai, Chengdu, and Guangzhou to determine preferences and willingness to pay …

The Use Of Business Intelligence Techniques In Supply Chain Performance, Jue Gu

Open Access Theses

Who likes data? Businesses are always loyal data followers. Companies analyze various forms of data to maintain businesses and identify their current performance in different areas so they can find business opportunities to improve and obtain more market share in advance (Qrunfleh & Tarafdar, 2012). When Big Data comes to businesses, companies who can take advantage of data the best tend to regularly get more business and customers (Waller & Fawcett, 2013). Collecting, analyzing, and demonstrating data could be essential to a single business, a company's supply chain performance and its sustainability. As an intelligent data processing product in terms …

Field To Flight: A Techno-Economic Analysis Of Stover To Aviation Biofuels Supply Chain, Amanda C. Bittner

Open Access Theses

Greenhouse gas emissions have been a growing concern. The transportation sector contributes to one-third of GHG emissions in the United States from fossil fuel burning. The Renewable Fuel Standard set a requirement for 16 billion gallons (ethanol equivalent) of cellulosic biofuels to be used in the market. Aviation biofuels can help to meet both of these problems as well as improve U.S. energy security.

Investment in the biofuel industry carries a lot of risk. The biofuel industry is run by the private sector, but can be incentivized by government. Cellulosic biofuels carry even more risk than first generation biofuels, because …

The Effect Of Loyalty Program Attributes On Customer’S Booking Choice, Sung Jun Joe

Open Access Theses

A loyalty program is commonly observed in our real world to establish and maintain a customer relationship. However, there is limited research information on the effect of loyalty program schemes on customers' choice in an online booking context. The current study summarized the awards currently offered by major hotels and online travel agencies (OTAs) and examined: 1) customers' preference toward attributes of the loyalty program, 2) within reward attributes, which contributes to an increase in consumers' booking choice, 3) which attributes make customers book on hotel websites rather than on OTA websites, and 4) the interaction between customer involvement and …

Does Hispanic Oriented Safety Training Impact Current Construction Industry Safety Rates, Esteban Corrales Villalobos

Open Access Theses

Construction is an industry of risk, both physical and economical. Any and all occurrences can have implications on both these factors. One of the largest issues over the last years that has affected both these areas is construction safety. Labor accidents and illness can have a major impact on a company's bottom line and on their labor's ability to provide for their family. Hispanic labor over the years has been the fastest growing ethnicity and has had the highest injury rates in the construction industry. Cultural and language differences have caused this workforce to have a communication gap between them …

Estimating Truncated Hotel Demand: A Comparison Of Low Computational Cost Forecasting Methods, Yue Ding

Open Access Theses

The aim of this thesis is to evaluate the effectiveness of six selected low computational cost hotel demand forecasting methods (SA, SMA, EMA, DEMA, BP and PU) in terms of restoring truncated demand data, and then identify a low-cost and easy to follow demand forecasting method that can be used by U.S. independent hotels. Obtaining revenue gains by applying demand forecasting techniques have been proved by many studies in hospitality and other related industries. However, few studies have focused on low computational forecasting methods' comparison in hospitality field. For this reason, the author decided to test the performance of six …

Assessing An Animal Humane Society Using Mckinsey’S 7s Framework To Make Recommendations For Organizational Improvement, Tandreia Sherice Dixon

Open Access Theses

An organization's effectiveness is predicated upon the degree of fit and alignment of its internal components. Organizational effectiveness and alignment are both essential to successfully create and implement strategies within an organization. An animal humane society suffering from employee turnover wanted to improve their organizational effectiveness. There were strategies and recommendations provided for employee turnover; in hope of successful implementation, the researcher investigated the animal humane society further by evaluating the current state of the organization with an organizational framework. The McKinsey 7s's Strategic Readiness Survey derived from the McKinsey 7s framework was used to evaluate the current state of …

Gap Between Hospitality Employers' Demands And Hospitality Students' Perceptions Regarding Entry-Level Managers' Requirements In The United States, Yijun Huang

Open Access Theses

This study aims to identify the gap between recruiters and students regarding what knowledge, skills and abilities are most needed for graduates to secure entry-level managers in the hospitality industry. Previous literature used different approaches to attain a similar idea that students and recruiters do have different opinions, especially for those intrinsic or person-related characteristics. The researcher borrowed statements from different researchers and added two statements to make up the missing part of previous research and then combined, split and revised these statements to see whether students' thinking matched the industry's thinking. The results showed that recruiters generally ranked these …

Assessing The User Experience When Using Mobile Augmented Reality In Advertising, Shanshan Li

Open Access Theses

Facing huge profits brought by applying augmented reality (AR) to advertising on mobile devices, this study investigated the user experience from four dimensions as emotional, instrumental, motivational and social experience when using AR as an advertising tool. It aims to help designers understand that how the user experience emerges during the use of AR advertising tool. In addition, providing some design suggestions to AR designer. Eighteen participants were recruited and the data were collected through observation and interviews. According to the results, users evaluated their emotional experience higher than the other three dimensions. The AR's value in building brand awareness …

Shared Tourism Experience Of Individuals With Disabilities And Their Caregivers, Wenying Luo

Open Access Theses

While leisure travel has been shown to play an important role in the lives of individuals with disabilities and their caregivers, research devoted to the shared tourism experience of this travel companionship is limited. This study provided a depiction of the shared memorable tourism experiences of Chinese individuals with disabilities and their caregivers. Following a phenomenological approach, sixteen paired in-depth interviews were conducted in Guangdong, China. Five themes emerged as key components of shared memorable tourism experiences: activities, emotions, outcomes, socially oriented contextual factors, and programing/service contextual factors, with attention given to resistance strategies against social exclusion adopted by Chinese …

Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti

Open Access Theses

This study considers the level of involvement of participants viewing bilingual and English language TV commercials. It analyzes results from 295 non-Hispanic participants studying at a Midwestern university. In the study, participants were asked to view four commercials. Using Zaichkowsky's (1994) 10-item Personal Involvement Inventory (PII), participants scaled the advertisements on a 7-level scale. The scale evaluated participants' emotional and cognitive involvement with the ad. This between-subjects design required that participants be randomly separated into viewing all-English or all-bilingual advertisements. Findings showed no significant difference in involvement levels between bilingual or English commercials within this demographic group. Those with higher …

A Lean Logistics Assessment Tool For Smes In The Manufacturing Sector, Diana Lorena Sanchez Ramirez

Open Access Theses

This study developed an assessment tool to rate the maturity of the current and desired states of lean logistics operations in small and medium enterprises. The tool consists of 48 best practices classified into 8 critical factors: Inventory, Transportation, Administration, Information Systems, Warehouse, Forecasting, Packaging and Supplier Network. Each of the best practices and critical factors were identified throughout a thorough literature review and comparative analysis between authors to define commonalities among them. Using gap analysis; this tool results in a SWOT matrix providing a roadmap for lean implementation. The resulting model was evaluated by subject matter experts in different …

Guidelines For Construction Companies To Decide Between Outsourcing And Self-Performing For Prefabricated Components, Sebastian Soto Ortiz

Open Access Theses

Prefabrication and modularization has been used in the construction industry for decades. It has recently made a resurgence worldwide providing increased productivity, safety, quality and construction schedule. This research has focused on the situation where a construction company has decided to use prefabrication and faces two possibilities, they either will self-perform or they will outsource the construction of the prefabricated components. The decision making process used by a construction company to determine whether to outsource or self-perform prefabricated components is examined and analyzed.

Prefabrication is an industrial process in which certain components are manufactured in a specialized facility. These items …

An Exploratory Study Of Hotel Manager Side-Taking Behavior And Its Influence On Employee Unfairness Perception And Negative Emotion, Yan Zhou

Open Access Theses

It is not rare that hotel managers show inconsistent attitudes and behaviors in front of customers and employees in their daily work. With limited time and resource, sometimes it is inevitable that hotel managers present certain tendencies to side with one party over the other when service failures occur between the two groups. However, in academia few studies have discussed these side-taking phenomena. The present researcher conducted an exploratory study about their definition and influence on hotel employees. Two video-based experiments were conducted and their results testified to the hypotheses that hotel managers' side-taking behaviors can lead to employee perceptions …

An Analysis On Causes Of Late Final Payment And Release Of Retainage: Electrical Subcontractors’ View, Xuejing Zhang

Open Access Theses

Using the survey approach, this study identified the underlying causes of late payments and release of retainage for electrical subcontractors, attempting to answer the questions, "What were the minimum, maximum and average delay days of final payment and release of retainage?", "What were the rank of factors in terms of significance on delaying final payment and release of retainage?", and "What were the rank of factors in terms of frequency on delaying final payment and release of retainage?" A survey questionnaire was developed and distributed to about 150 professionals in electrical subcontractors. 29 reports were collected. Based upon the analysis …

Consumer Perceptions Of Child-Friendly Shaped Healthy Fruit And Vegetable Snacks, Selena Lauren Baker

Open Access Theses

Fruits and vegetables (FV) are widely recognized as healthful foods by the public, and most individuals are aware of dietary guidance recommendations to consume more FV. However, actual consumption of FV has been and continues to be low in the United States and many other countries, despite public health efforts to change this trend. The sub-optimal intake of FV among children and adolescents is of particular concern due to high nutrient requirements for proper growth and development during these life stages. Fruit and vegetable intake patterns in childhood have been shown to track into later life and may affect individuals' …

Career Intentions Of International Master Students In Hospitality And Tourism Management, Wenjun Li

Open Access Theses

The purpose of this qualitative study was to investigate career intentions of international master's students in hospitality and tourism management (HTM) in the United States. Semi-structured interviews were conducted with a sample of 19 participants at two different U.S. institutions. Interview questions were designed to better understand students' career intentions upon graduation and the determinants behind the plans. Results indicated that student's career intention should include measures of career decision self-efficacy, academic and career outcome expectations, and career exploration intentions. Unique personal background (e.g., gender and marital status, length of time in the U.S.), industrial working experience (e.g., internships), and …