Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Business
The Recession Of 2008: For Better Or For Worse, Kelsy Litchenburg
The Recession Of 2008: For Better Or For Worse, Kelsy Litchenburg
Marketing Undergraduate Honors Theses
With nonstop discussion about the current recession in the government, news, classroom, social media, and any other type of communication outlet, there is seldom a minute that Americans are not impacted by our current economic condition. Constantly, we are faced with pitfalls of the recession, like job loss and a declining house market, but who is to say that the motion of our economy doesn't follow Newton's third law stating that for every action, there is an equal and opposite reaction? Meaning that for each negative this recession brings, might there also be a positive social effect as well? After …
On Shelf Availability: A Literature Review & Conceptual Framework, Kristie Spielmaker
On Shelf Availability: A Literature Review & Conceptual Framework, Kristie Spielmaker
Marketing Undergraduate Honors Theses
On-Shelf Availability (OSA) is a key performance indicator for the retail industry, greatly impacting profit and customer loyalty. Strong competition in the industry causes retailers and suppliers to put heavy emphasis on improving performance in an effort to satisfy consumers and keep them coming back to their store or product. Over 40 years of research has been done on OSA and its complement, out-of stock (OOS), however very little progress has been made in improving performance in these areas, leading to the belief that gaps in extant research exist. In order to solve the OOS problem, the key drivers of …
Drivers Of The Cash Conversion Cycle In Retail: A Test Of Resource Dependency Theory, Katie Mcclellan
Drivers Of The Cash Conversion Cycle In Retail: A Test Of Resource Dependency Theory, Katie Mcclellan
Marketing Undergraduate Honors Theses
This study analyzes the role of resource dependency theory in the supply chain, specifically investigating the supplier-retailer relationship. Resource dependency theory attempts to summarize the power-seeking behavior found in interorganizational relationships, as firms attempt to increase their own independence while increasing other firms’ dependence on them. The interdependent nature of a supply chain provides an ideal environment to analyze this type of relationship. In order to assess a firm’s influence over other members, the cash conversion cycle was used as it considers the interlocking nature of the supply chain, since each action taken to constrict one firm’s cycle affects that …