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Essays On Donation And Helping Behavior, Yashar Dehdashti
Essays On Donation And Helping Behavior, Yashar Dehdashti
Marketing Dissertations
In 2015, individual donations were at a $264.58 billion high, accounting for about 72% of overall donations. The proportion of individual donations coming from crowdfunding has had a steep, increasing pattern. In 2015, for instance, $34 billion of the individual donation came from crowdfunding sources, which has nearly doubled since 2014. This share was at about $5 billion in 2013 (Forbes 2015; www.GivingUSA.org 2017). The increasing use of the Internet and the growth in crowdfunding vehicles give rise to more increasing estimates of this share for the years to come. While it seems intuitive that sharing online crowdfunding campaigns on …
Influencing Donor Decision-Making: An Examination Of Situational Determinants That Impact Donation, Floyd Kristopher
Influencing Donor Decision-Making: An Examination Of Situational Determinants That Impact Donation, Floyd Kristopher
Marketing Dissertations
Research around donor decision-making has shown the importance of understanding why donors make decisions. However, much less research exists explaining how donors make decisions. Set against the backdrop of online websites and in the context of donation, this dissertation examines how web characteristics, as situational determinants, influence donor decisions. Situational determinants are influences that arise because of a specific situation where a consumer is using the product or brand; these are instances that extend beyond the basic tendencies or traits of the consumer (Belk 1974). This could be a behavioral setting, a space, or a time (Belk 1974); other situational …