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Full-Text Articles in Business
The Performance Implications Of Planning, Implementation, And Evolution Of Market-Oriented Strategy By Top Management, Jeffrey R. Foreman
The Performance Implications Of Planning, Implementation, And Evolution Of Market-Oriented Strategy By Top Management, Jeffrey R. Foreman
Marketing Dissertations
Participating in the growing research stream involving the market orientation-performance relationship, this investigation explores the impact of firms’ planning, implementation, and evolution of market orientation on financial performance. A longitudinal approach is used to capture the formation and evolution of market orientation. Evidence of market orientation as depicted in top management’s stated strategy is assessed through content analysis of 150 SEC filings (S-1s and 10-Ks) of seventy-five initial public offering (IPO) firms. The sample covers companies that went public in the years 2001-2003, and the study spans a six-year period from 2001-2007. Customer and competitor orientation are independent variables tested …