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The Dynamics Of Global E-Commerce: An Organizational Ecology Perspective, Rajshekhar G. Javalgi, Robert F. Scherer
The Dynamics Of Global E-Commerce: An Organizational Ecology Perspective, Rajshekhar G. Javalgi, Robert F. Scherer
Marketing
Purpose - A classical model of organizational ecology dynamics which is utilized to characterize an ecosystem called the internet is proposed and a parallel is drawn between the population ecology model and the current global e-commerce environment.
Design/methodology/approach - Survivorship theory is applied to global e-commerce. The Verhulst-Pearl logistic equation can be used to describe the inhibition of growth within an ecosystem. The approach is to apply the Verhulst-Pearl logistic equation to describe international growth dynamics of the internet.
Findings - When applying the Verhulst-Pearl equation to the internet environment around the world, the number of domain names or host …