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Full-Text Articles in Business
Ruled By Venus, Audrey Marie Cathalifaud
Ruled By Venus, Audrey Marie Cathalifaud
Marketing
The following report contains a plan for the creation of and marketing of my own brand, Ruled By Venus. The report describes plans for brand development, segmentation and targeting, competition research, positioning, and social media marketing. All of the clothes seen in this report were designed and sewed by me. My passion for creative, sustainable fashion is the foundation for this brand.
Trust Transfer And The Intention To Use App-Enabled Carpooling Service, Minhua Wu, Stern Neill
Trust Transfer And The Intention To Use App-Enabled Carpooling Service, Minhua Wu, Stern Neill
Marketing
In China, with the rapid dissemination of mobile communications technology along with congested traffic and increasingly expensive transportation costs, consumers are turning to smartphone-enabled, ride-sharing services. Sharing economy requires trust in strangers. Based on trust transfer theory and a dyadic conceptualization of trust from cognitive to affective, the purpose of this study is to examine trust building through the use of Didi, a third-party, ride-sharing platform that mediates exchanges among strangers.