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Full-Text Articles in Business
A Distribution Services Approach For Developing Effective Competitive Strategies Against "Big Box" Retailers, Clifford S. Barber, Brian C. Tietje
A Distribution Services Approach For Developing Effective Competitive Strategies Against "Big Box" Retailers, Clifford S. Barber, Brian C. Tietje
Marketing
According to one theoretical approach, the primary economic function of retailers is to deliver products together with distribution services. We use this framework to identify competitive niches for smaller retailers competing against big box stores. We compare the distribution services offered by the Home Depot versus smaller retailers using both in-store measures and consumer perception data, and the relative importance of distribution services as determinants of store choice. The results show that the Home Depot’s superiority in pricing and assortment attracts a significant market, but smaller retailers can secure niche markets by delivering higher levels of ambiance and information.
Competency Requirements For Managerial Development In Manufacturing, Assembly, And/Or Material Processing Functions, Brian C. Tietje, Clifford S. Barber
Competency Requirements For Managerial Development In Manufacturing, Assembly, And/Or Material Processing Functions, Brian C. Tietje, Clifford S. Barber
Marketing
Organizations that include a manufacturing, assembly and/or material processing (MAMP) functions have become increasingly complex, competitive, and dynamic. These organizations demand increased emphasis on recruiting, developing, and retaining management talent to gain a competitive edge. This paper uses a modified Delphi triangulation approach to identify and categorize first-level MAMP management competencies perceived to be important by three critical stakeholder groups – an expert MAMP upper management panel, first-level MAMP managers who have been employed between one to three years, and business management faculty members. The results identify 14 knowledge, skill, and value-based competencies and three higher-order factors as essential components …
Is The Implicit Association Test A Valid And Valuable Measure Of Implicit Consumer Social Cognition?, Frederic F. Brunel, Brian C. Tietje, Anthony G. Greenwald
Is The Implicit Association Test A Valid And Valuable Measure Of Implicit Consumer Social Cognition?, Frederic F. Brunel, Brian C. Tietje, Anthony G. Greenwald
Marketing
This article discusses the need for more satisfactory implicit measures in consumer psychology and assesses the theoretical foundations, validity, and value of the Implicit Association Test (IAT) as a measure of implicit consumer social cognition. Study 1 demonstrates the IAT’s sensitivity to explicit individual differences in brand attitudes, ownership, and usage frequency, and shows their correlations with IAT-based measures of implicit brand attitudes and brand relationship strength. In Study 2, the contrast between explicit and implicit measures of attitude toward the ad for sportswear advertisements portraying African American (Black) and European American (White) athlete–spokespersons revealed different patterns of responses to …
Integrating The Hofstede Dimensions And Twelve Aspects Of Negotiating Behavior: A Six Country Comparison, Lynn E. Metcalf, Allan Bird
Integrating The Hofstede Dimensions And Twelve Aspects Of Negotiating Behavior: A Six Country Comparison, Lynn E. Metcalf, Allan Bird
Marketing
In the more than 25 years since Hofstede's seminal work on culture first appeared, cross-cultural research has explored seemingly all aspects of behavior. With regard to cross-cultural negotiating behaviors, there is an embarrassment of riches. As data continue to accumulate, the search for a comprehensive synthesis seems not only appealing as a means of facilitating understanding, but also a necessary element of true knowledge creation. In the following analysis, we relate Hofstede's dimensions of cultural variability to cross-cultural negotiating behavior in six countries. We propose that a careful application of Hofstede's framework to the large body of work on cross-cultural …