Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Bringing Your Brand To Life, A Chicago Ideas Week Affiliated Presentation, Laurence Minsky
Bringing Your Brand To Life, A Chicago Ideas Week Affiliated Presentation, Laurence Minsky
Laurence Minsky
Presented the process for developing the brand foundation elements and then the co-presenters discussed the development of the brand foundation for Midtown Athletic Case as a case study.