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Social Media Networks: The Social Influence Of Sentiment Content In Online Conversations On Dynamic Patterns Of Adoption And Diffusion, Tung Cu
LSU Doctoral Dissertations
The current study is focusing on diffusion and adoption of new digital artifacts. The goal is to explore the social role of user-generated content (UGC) during the diffusion process of digital artifacts in the context of online social networks. The study spans a wide range of analytics methods and tools such as predictive modeling, latent sentiment analysis, data retrieval, and other tools of time-series analysis & visualization. Data collection is conducted on 260 new digital products and more than 105 thousand social network nodes. Results of the study provide a deeper insight into the influence of textual UGC sentiment on …