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Factors Influencing Online Shopping During Diwali Festival 2014: Case Study Of Flipkart And Amazon.In, Preeti Khanna, Brinda Sampat

Journal of International Technology and Information Management

The Indian retail sector is witnessing a dramatic change because of changing mindset of the urban consumers. These consumers are spoilt for choices and are presented not only with different products and brands but also with diverse retailer formats such as departmental stores, specialty stores, and online shopping platforms. The prospect of online shopping is increasing in India because of many factors such as increased Internet literacy, perceived usefulness, ease of use, increased number of working women, entry from the global and local participants, and the increased visibility of online players, to name a few. E-tailing is the process of …