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Full-Text Articles in Business
Where Do Tourists Stay Overnight In Macau?, Sunny Sun, Rob Law, Davis Kachio Fong
Where Do Tourists Stay Overnight In Macau?, Sunny Sun, Rob Law, Davis Kachio Fong
ICHRIE Research Reports
Recently, diverse accommodation choices such as clubs have become an extremely important topic for hotel guests, imposing an unprecedented challenge to hoteliers. Examples of other accommodation choices are clubs, karaoke bars, casinos and saunas. It is well-known that tourists’ accommodation choice is an important issue for destinations. The present study thus tried to understand the tourists’ characteristics such as demographics, geographic region, psychographic factors, and behavioral patterns, among different accommodation choice, and provided managerial implications for hotel and tourism practitioners. Since Macau is an entertainment-oriented tourist destination with a variety of accommodation choices, findings are expected to help hotels in …
Preferences Of Lgbt Tourists Traveling To Smaller Cities, Eric D. Olson, Ching-Hui Su, Chin-Hsun Tsai
Preferences Of Lgbt Tourists Traveling To Smaller Cities, Eric D. Olson, Ching-Hui Su, Chin-Hsun Tsai
ICHRIE Research Reports
The global lesbian, gay, bisexual, and transgender (LGBT) population accounts for about 450 million people, with $3.7 trillion spending power per year2. With the rise of the “pink economy,” LGBT tourism destinations and suppliers have found ways to attract the LGBT tourist through increased target marketing, unique product offerings, and a welcoming environment. Most marketing campaigns targeting LGBT tourists have focused on acquiring LGBT tourists to larger cities with established LGBT communities. Thus, this study discusses the tourism preferences of LGBT tourists traveling to a smaller, regional city. LGBT consumers form their own unique subcultures, and consumption activities reflect their …