Business Commons^™

Csr Communication Strategies: How To Steer Away From Consumer Skepticism, Margaret M. Dauphinais

Honors Theses and Capstones

CSR Communication Strategies: How to Steer Away from Consumer Skepticism and Distrust

Healthcare Stocks And Presidential Elections, Jake Yennaco

Honors Theses and Capstones

In this study I examine the impact presidential elections have had on health care stock returns. Through my own data collection and analysis, I sought to examine the performance of stocks across election cycles in addition to the performance of healthcare stocks across election cycles. Using data from 1998-2019 I find that 1.) In election years, the stock market underperforms relative to non-election years; 2.) Healthcare stocks underperform the broader market during election years; 3.) The impact on healthcare stocks is consistently poor in election years yet contained to only that year; 4.) The Presidential Election Cycle, stating that stocks …

The Transformation Of Accounting Information Systems Curriculum In The Last Decade, Timothy Patrick Larkin

Honors Theses and Capstones

Accounting information systems (AIS) are an extremely important component of accounting and accounting education. The purpose of the current study is to examine the transformation of accounting information systems (AIS) curriculum in the last decade. The motivation for this research comes from the vast advances made in the world of information technology (IT) and information systems (IS). The specific research questions addressed in the current study are: (1) how has AIS curriculum changed in the 18 years since SOX? (2) How has AIS curriculum adjusted in recent years with the emergence of the new hot-button topic big data/data analytics? Overall, …

The Effect Of Changes In Taxation On Earned Income, Kyle John Gourley

Honors Theses and Capstones

No abstract provided.

Understanding The Importance And Impact Of Technology In An Accounting Setting: Work Outcomes And Relationships With Clients, Megan Elwell

Honors Theses and Capstones

This study explores how technology positively or negatively impacts the accounting profession, and specifically, the impact on work outcomes (i.e. the effectiveness and efficiency of work) and relationships with clients. Three types of technology tools were featured in this study: Accounting and Analytics, Robotic Process Automation, and Communication Technology Tools and Platforms. Our research questions were (1) How much do technology tools improve the efficiency and effectiveness of the accountant? and (2) How much do technology tools affect the relationship with clients? After surveying professionals in the accounting field, we concluded that accountants believe that Communication softwares improve their efficiency …

Understanding The Importance & Impact Of Technology In An Accounting Setting, Catherine Ann Francis

Honors Theses and Capstones

Although accounting has gone through significant changes over the years due to technological advancement, the profession remains at the core of business. Technology has not only impacted the accounting profession, but has completely transformed the business world. As professionals are continuously introduced to new technology platforms, their ability to analyze and interpret data is enhanced. The research presented in this paper seeks to understand which platforms are leading the way for change within the accounting profession. More specifically, this paper explores which platforms professional accountants perceive as most important to their job. This involves understanding which platforms they perceive themselves …

Price Prediction In The Sharing Economy: A Case Study With Airbnb Data, Brandon Mcneil

Honors Theses and Capstones

Many sharing-economy companies like Airbnb have their profits rely on the dynamic pricing market that they participate in. Airbnb hosts can set their own price based on what they deem the market will buy. Recent research argues that almost all hosts fail to maximize their potential profit due to poorly pricing their listing (Gibbs et al., 2018). While previous studies have looked at how specific variables effect the price of an Airbnb listing, this study aims to be the first to group variables separately into two distinct categories based on the host’s ability to control that variable. Looking at two …

It Security Policy Compliance: A University Perspective, Jack D. Barnes

Honors Theses and Capstones

No abstract provided.

Analysis Of Jamie Dimon: Impact Of Leadership And Culture At J.P. Morgan Chase & Co., Abigail Elisabeth Chapman

Honors Theses and Capstones

Jamie Dimon is one of Wall Street’s most effective and intelligent leaders who has transformed J.P. Morgan Chase into one of the largest and most well-respected banks in the world. To understand why this is, it’s important to analyze Dimon’s leadership style and how this has impacted the performance of J.P. Morgan. This paper investigates the performance of J.P. Morgan Chase under Dimon, how his character embodies both a Transformative and Transactional leadership style, and how his leadership has transformed the culture and performance of J.P. Morgan today.

How Efficient Is Market Pricing: Can Investors Beat The Market? Further, Are Prices Always Right As Stated In The Efficient Market Hypothesis?, Porter M. Mcmanus

Honors Theses and Capstones

The Efficient Market Hypothesis is a widely accepted economic theory developed by economist Eugene Fama. The theory states that at any given time, an asset’s price reflects all available public information and will always trade at fair value. The motivation for this research is derived from the content taught in undergraduate finance courses. In undergraduate academia finance students are introduced to the idea of market efficiency, as it is a building block for future theory and application. However, this theory is rarely questioned in the world of undergraduate academia, rather just taken as fact by students.

The underlying research in …

The Effect Of Pensions On Fortune 500 Companies And The Market, Ivana Korusiakova

Honors Theses and Capstones

This paper is an attempt at identifying the effects of pension changes and negative news associated with pensions on the stock market. This identification is carried out through an extensive review and analysis of the literature on the causes and reasons for different pension techniques and the economics behind pensions. In addition, four major corporations were analyzed after announcing they would either be altering or discontinuing their pension plans due to the coronavirus pandemic. After conducting further analysis, it was found that pensions do cause major shifts in the stock market due to negative news surrounding them.

An Analysis Of Excise Taxes On Wine In The United States, William A. Saunders

Honors Theses and Capstones

Excise taxes are a form of tax that are applied specifically to certain goods, and are charged by the wholesaler to the retailer; they are then usually passed onto the consumer through price increases. Throughout the history of the United States, this form of taxation has transformed and taken on a variety of different roles before arriving at its modern role; a tool to implement certain tax systems, such as the Pigovian system, as well as to influence consumer behavior. The purpose of this research is to evaluate the purpose of excise taxes on wine within the United States by …

Analyzing The Social Media Presence Of Nike, Adidas, And New Balance Using Social Listening, Sean P. Fontaine

Honors Theses and Capstones

No abstract provided.

Listening In: Investigating Social Media Activity In The Streaming Service Industry, Kara M. Macdonald

Honors Theses and Capstones

In this paper, we examine the social media activity surrounding three different brands (Hulu, Netflix, and Disney+) using two different and complimentary techniques. In Study 1, we use a popular social listening tool to examine quantitative data of different kinds including the share of voice of these brands as well as the major geographic markets and languages associated with these brands' social media activity. These are three of the biggest brands in the over-the-top (OTT) industry and all three of these companies offer streaming services that are highly popular with consumers around the world. To get a better sense of …

The Impact Of Tax Breaks & Incentives For Corporations On Local Economies, Chad Supranowicz

Honors Theses and Capstones

One of perhaps the most pressing political debates since the 2016 Presidential election has been centered around the impacts of the many tax breaks and incentives given to large corporations. These breaks, used most often to draw a company to a certain geographic area, are typically granted with good intention. For example, a local or state government will pursue a company by enticing them to relocate to their area in order to help boost their economy because people, jobs, and money will come with them. This can also lead to spin-off development, meaning even more people could flock to the …

College Football 150-Year Anniversary (Cfb150): Branding A Sesquicentennial Within Sport, Carlton F. Robie

Honors Theses and Capstones

No abstract provided.

The Effect Of Gender On Ethical Investing, Delaney J. Housley

Honors Theses and Capstones

Prior literature related to gender and risk propensity would suggest that females are risk-averse, compassionate, and value ethics over return. This ideology of traditional gender norms stereotypically implies that females may be more likely to engage in ethical investing, as there is inherently less risk in investing in companies with strong corporate social responsibility. On the other hand, males are often portrayed as risk-seeking, competitively motivated, and valuing profits over principle, thus may be more willing to compromise ethics if the ends justify the means. The following paper seeks to investigate this relationship between gender and ethical investing, as examined …

The Effects Of Csr And Female Presence In Corporate Governance On Firm Tax Avoidance, Madeline Karlberg

Honors Theses and Capstones

No abstract provided.

Can Fundamental Accounting Analyses Be Used To Explain Macroeconomic Conditions?, Bryanna Marie Richardson

Honors Theses and Capstones

No abstract provided.

Causes Of Chaos: Understanding Economic Crises In Latin America, Kevin Murphy

Honors Theses and Capstones

No abstract provided.

The Future Of Actively Managed Funds, Oliver M. Botthof

Honors Theses and Capstones

This study analyzes the relationship between actively managed U.S. equity funds and passively managed U.S. equity funds over the past 20 years. This study concludes with a prediction as to where these markets are headed based off related literature and regression based tests run a a sample of funds.

Exploring The Gender-Based Funding Gap In The Global Angel Investing Market, Annie V. Henry

Honors Theses and Capstones

No abstract provided.

Just Post It: A Critical Discourse Analysis On Nike’S Instagram, Jillian Cataldo

Honors Theses and Capstones

No abstract provided.

What Drives Prices In Financial Markets?, Sinead Brid Mcdonagh

Honors Theses and Capstones

No abstract provided.

Predicting Gross Revenue Using Online Movie Reviews, Cara J. Small

Honors Theses and Capstones

Today, many people check the ratings and reviews of a movie before they watch it. A review can be easily published online and seen by thousands of people, and this can change a person’s opinion on whether or not they see the film. With the increasing presence of online platforms, it has changed the way people express their thoughts and feelings. There are many different platforms people can go to find varying opinions on a particular movie. This research will consider the problem of predicting a movie’s overall gross revenue. We focus on ratings, reviews and information given on the …

The Effect Of University Sales Education On The First After-College Sales Job, Ilya Feldman

Honors Theses and Capstones

This research investigates the relationship between the amount of sales education and the job performance of the recent UNH graduates on the first after-college sales job. The overarching hypothesis suggests that more sales education leads to better sales job performance. The results of the research found this correlation to be positive and significant. Also, this research found that job performance indicators that are affected the most significantly by the amount of sales education are confidence, passion, commitment, and on-target earnings. Moreover, it identifies the categories of sales education that were determined to be the most crucial in better first after- …